Standards, Homologation & Brand Protection Manager | Al Futtaim Automotive | BYD

Date: 31 May 2024

Location: SA

Company: Al Futtaim Private Company LLC

Job Requisition ID: [[161159]] 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day


Overview of the role:

The manager of Brand Protection, Homologation & Standards is a pivotal role within the Al-Futtaim automotive division, focusing on ensuring that all vehicles and products comply with local and international regulations, maintaining high standards of quality and safety, and safeguarding the brand's (and company’s) integrity and reputation.  


What you will do:

Homologation Management: 
Lead the homologation process for all automotive products, ensuring compliance with KSA's regulatory requirements and international standards. This includes coordinating with local regulatory bodies (Al Futtaim Automotive & Government), managing certifications, and staying abreast of changes in legislation.
Working closely with internal and external parties to support all private projects such as (Workshops Certification, General Directorate of Traffic (Moroor) / Ministry of Transport, Contract, Ministry of Commerce (MoC) recall process, Parts registration.

Standards Oversight
Communicating With government sectors (Saudi Standards, Metrology and Quality Organization (SASO), Ministry of Commerce (MoC), General Directorate of Traffic (Moroor) / Ministry of Transport, Police, Ministry of Investment of Saudi Arabia (MISA), Saudi Customs, National Cyber Security Authority, Ministry of Environment, Water and Agriculture (MEWA), Ministry of Energy, King Abdulaziz City for Science and Technology (KACST), Technical and Vocational Training Corporation (TVTC)) / Private companies to support all businesses.

Quality Standards Oversight
Secure management & manufacturers about relevant products/ regulations. Lobbying new technology /regulations in case if needed (Saudi Standards, Metrology and Quality Organization (SASO), General Directorate of Traffic (Moroor)) and support Al Futtaim Automotive management in lobbying such activities towards relevant government authority.

Stakeholder Engagement
Engage with industry stakeholders, including government authorities, regulatory agencies, and industry associations, to represent the company's interests and contribute to the development of automotive standards and policies in the KSA.

Reporting and Documentation
Maintain comprehensive records of all homologation certificates, compliance documents, and brand protection activities. Prepare reports for senior management on compliance status, market risks, and brand protection efforts.

Required Skills to be successful:


About the Team:

You will be reporting to Sr. Manager Govermenet relations 


What equips you for the role:

  • A bachelor’s degree in engineering, automotive technology, business administration, or a related field. Advanced degrees such as a master's in a relevant field can be advantageous.
  • Certifications specific to quality management, automotive industry standards (ISO/TS certifications), or project management (PMP) may be beneficial.
  • Minimum of 3-5 years of experience in the automotive industry is required, with specific exposure to brand standards and homologation processes.
  • Experience in managing compliance with local and international regulatory standards.
  • Knowledge of Saudi Arabian and international automotive regulations and standards is crucial.
  • Experience in quality control, product testing, and certification processes.
  • Strong understanding of vehicle homologation and the procedures involved in obtaining approvals from regulatory bodies.
  • Proficiency in managing and protecting brand standards, ensuring that all products meet the established criteria of the brand and regulatory requirements.
  • Skills in risk assessment and the ability to foresee potential challenges in product compliance.
  • Technical skills to interpret and implement regulations and standards applicable to automotive design, manufacturing, and quality assurance.
  • Excellent communication skills to effectively liaise with regulatory authorities, internal teams, and external stakeholders.
  • Ability to manage multiple projects simultaneously with a high level of precision.


About Al-Futtaim Automotive
A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.
Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM.
We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences. 
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment.
What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.