Sr. Marketing (Buying Media & Planning) | Retail | Clothing & Fashion | UAE

Job Requisition ID: 176399 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role:

The role of Senior Marketing is to lead brand-level media planning, media buying and social media execution in partnership with external agencies. This role is responsible for planning, briefing and optimising media and social campaigns to drive brand awareness, engagement, local relevance and business impact while ensuring consistency with the brand strategy.

What you will do:-

Description of Accountability:

The Senior Marketing will be responsible for leading brand-level media buying and social media execution in close partnership with external agencies. This role plays a critical part in building brand awareness, engagement and brand equity.

The role will own the end-to-end media planning process, including briefing media agencies, evaluating channel recommendations, managing budgets, and ensuring optimal allocation across platforms. The Senior Marketing Executive will work closely with agency partners to review media plans, drive efficiencies, monitor pacing, and continuously optimise campaigns based on performance insights. A strong understanding of media metrics and return on investment is essential with analysis of campaign performance.

In addition to media buying, the role will manage the brand’s social media presence with the support of social media agency to drive engagement and social media buzz. This includes setting strategic direction, approving content calendars, overseeing content creation, and ensuring that all social communication aligns with brand guidelines. The Senior Marketing will oversee both always-on and campaign-led social activity, working with agencies to drive engagement, reach, and relevance across platforms.

The Senior Marketing will act as the primary point of contact for media and social agencies, setting clear expectations, KPIs, and deliverables. Alongside working closely with other marketing channels, digital marketing, M&S brand principal, merchandising and buying teams across both fashion and food.

The Senior Marketing will also stay informed on evolving media trends, platform developments, and emerging opportunities, proactively recommending new approaches to strengthen brand visibility and effectiveness.

Required Skills to be successful:

• Hands-on experience with media channels including META, YouTube, TikTok, Snapchat, Programmatics
• Experience of delivering OOH campaigns
• Experience using social analytic and platform insights and planning tools
• Comfortable using BI and reporting tools
• Ability to evaluate content performance using engagement, reach, views and audience growth metrics
• Ability to consolidate multi-channel data into clear performance dashboard
• Experience of campaign optimisation, budget pacing, spend reconciliation
• Knowledge of ad operation processes, tagging, pixels and tracking set up as well as platform policies
• Bachelor’s degree in business, Marketing or a related field
• Arabic speaker is an advantage. 

What equips you for the role:

• 7+ years of experience in brand marketing, media planning, or integrated marketing roles
• Proven hands-on experience managing media buying and social media agencies
• Strong understanding of brand-level media strategy
• Solid knowledge of digital media metrics, attribution, and campaign measurement
• Experience reviewing and optimising media plans across multiple channels
• Ability to translate business and brand objectives into clear agency briefs
• Strong analytical skills with the ability to interpret data and turn insights into action
• High attention to detail with strong budget and timeline management skills
• Excellent communication, presentation, and stakeholder management abilities
• Experience managing multiple projects and campaigns simultaneously
• High standards for brand consistency and quality of execution

About Al-Futtaim Retail

Al-Futtaim Retail has established itself as one of the leaders in Retail across the Middle East, Africa & Asia over the past 30 years. We have developed partnerships with some of the biggest and most respected Brands in the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of the largest Global partners of Marks and Spencer’s in both regions with over 75 stores offering both fashion & food options.
 
Most recently we have been responsible for bringing brands to the Middle East for the first time with the exciting launches of Watsons and B&Q and we aim to continue to be agile and adaptive to our markets with new launches and further development. For this to be possible we aim to recruit the best talent from all backgrounds who will continue to challenge and develop our diverse workforce which includes over 100 nationalities across 12 countries. Join us today and make a difference…