Social Media & Content Manager | Al-Futtaim Automotive | BYD

Date: 18 Jun 2024

Location: SA

Company: Al Futtaim Private Company LLC

Job Requisition ID: [[161608]] 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day


Overview of the role:
Al Futtaim Electric Mobility Company is looking for a Social Media & Content Manager who thrives in a fast-paced, innovative marketing environment. Contribute to the strategy and help oversee activation of our social media marketing efforts for in emerging channels like TikTok & Snap, as well as legacy channels like Instagram, Facebook, and X. This role will support both proactive and reactive consumer response, execution of the social strategy, and content creation on emerging channels within the external agency team. The successful candidate will be a social media expert, adept in applying the latest best practices in lo-fi content creation and consumer engagement across a broad spectrum of social media platforms.


What you will do:

Develop and Execute Social Media Strategies
•    Craft and implement comprehensive social media strategies.
•    Utilize in-depth knowledge of social media trends and best practices to inspire compelling content creation.
•    Harness data and analytics to make informed decisions and continuously optimize social media performance
Content Creation, Curation, and Amplification:
•    Conceptualize and create engaging and shareable content for our social media platforms.
•    Curate relevant and captivating content from external sources to supplement our content strategy.
•    Collaborate closely with social media agency to produce visually appealing, high-quality content.
•    Develop content calendars and ensure timely content delivery across all social media channels.
•    Amplify our brand's reach and engagement by partnering with influencers and brand ambassadors.
Social Media Account Management
•    Manage and maintain our company's social media accounts, ensuring consistent messaging and brand representation.
•    Implement growth strategies to expand our social media followers, reach, and engagement organically.
•    Stay updated with emerging trends, platform updates, and algorithm changes to maximize our social media performance.
Performance Analysis and Reporting
•    Provide regular reports on social media performance, trends, and insights.
•    Utilize advanced analytics tools and platforms to gain valuable insights into audience demographics, interests, and behaviour.
•    Identify opportunities for improvement and propose data-driven strategies to enhance our social media impact.
Crisis Management and Reputation Monitoring
•    Implement measures to protect and enhance reputation across all social media channels.
•    Develop and maintain crisis management protocols and train team members on crisis response strategies.
Required skills to be successful:
•    Previous experience in setting up social media accounts across different platforms.
•    Creative and analytical with an ability to switch between when necessary.
•    Overseen creation of more than 3000 pieces of social media content 
•    Champion of at least one emerging platform (TikTok or Snap).


About the Team:

This role will be reporting directly to the Head of Marketing.
What equips you for the role:

•    Bachelor’s degree in Marketing, Communication, or related field
•    4-5 years of experience working client-side in marketing or related discipline, at an ad or media agency, media platform, or publisher.
Job-Specific Skills:
•    Strong understanding of social media platforms (e.g. Facebook, Instagram, X, Snap, and LinkedIn).
•    Solid experience using social media management tools.
•    Experience in creating and executing social media strategies.
•    Excellent writing and editing skills for creating engaging copy.
•    Familiarity with graphic design software (a plus, but not a requirement).
•    Bilingual in English & Arabic (written and verbal) preferred
Behavioural Competencies:
•    Innovative & Analytical & Growth Mindset
•    Excellent communication and collaboration skills.
•    Ability to mange agencies and external partners 
•    Creative thinker & proactive with a ‘can-do’ attitude.



About Al-Futtaim Automotive
A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.
Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM.
We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences. 
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment.
What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.