Senior Manager-Social Media & Content | Al-Futtaim Automotive | BYD, Denza & YangWang | KSA - Riyadh

Job Requisition ID: 175401 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

BYD is not just an automaker, it is a global technology company leading electric mobility, battery innovation, and sustainable transport solutions. Guided by our mission “Technological Innovations for a Better Life”, BYD is shaping a zero-emission future worldwide. 

As part of Al-Futtaim Automotive, you will be at the forefront of this transformation in the UAE, inspiring customers and turning digital leads into loyal buyers. This role is about more than selling cars, it’s about building trust, delivering experiences, and representing a brand that is redefining mobility. 

Overview of the Role:

The Senior Manager – Social Media & Content will take full ownership of BYD KSA’s social media strategy, influencer marketing and content ecosystem, ensuring strong brand storytelling, cultural relevance, and consistent execution across all social media platforms.

While paid social media buying and performance management sit with other marketing functions, this role will closely support and collaborate on paid social by defining strategy, narratives, content direction, and assets to ensure alignment across organic and paid channels.

What you will do: 

Social Media Strategy (Full Ownership)

• Own and lead BYD KSA’s end-to-end social media strategy across all social platforms (Facebook, Instagram, TikTok, X, YouTube, LinkedIn, etc.)
• Define platform roles, content pillars, tone of voice, and storytelling frameworks
• Ensure alignment with brand strategy, product launches, campaigns, and activations

Content Strategy & Creation (Organic + Paid Support)

• Take full ownership of social content ideation, planning, and creation
• Develop always-on, campaign-based, and launch-specific content calendars
• Lead creation of social-first assets
• Ensure content is on-brand, culturally relevant, and platform-native
• Supply high-quality creative assets and narratives to support paid social campaigns

Influencer / KOL Marketing & Management

• Own BYD KSA’s influencer / KOL strategy aligned with brand and campaign objectives
• Identify, onboard, and manage relevant Saudi-based influencers / KOLs, creators, and KOCs
• Define briefs, usage rights, timelines, and deliverables
• Ensure content aligns with brand guidelines, messaging, and cultural expectations
• Coordinate content to amplify launches, events, showroom openings, and campaigns

Creative & Production Management

• Brief and manage content creators/ KOLs, videographers, photographers, editors, and social/influencer agencies / in-house setup
• Lead content shoots and influencer /KOL activations · Oversee post-production and fast-turnaround content workflows Community Management & Brand Voice
• Own BYD KSA’s brand voice across social media channels · Oversee moderation, community engagement, and response frameworks
• Coordinate with PR and CX on issues management and escalation Collaboration with Paid Social & Cross-Functional Teams
• Work closely with the Senior Marketing Manager and Digital Marketing Manager to align influencer and content strategies with paid social 
• Ensure messaging, creative direction, and storytelling are consistent across organic, influencer, and paid social · Collaborate with MarComms, PR, CX, Product, Events, and the wider BYD KSA teams for integrated execution Reporting 
• Track and report on organic social and influencer KPIs (reach, engagement, growth, sentiment, content performance) 
• Use insights to optimize content formats, influencer mix, and storytelling 
• Share learnings with the paid media team to improve overall social effectiveness

Education: 

• Bachelor’s in Marketing or Advertising

Minimum Experience and Knowledge: 

• Minimum of 3 yrs. of Social Media & Conent experience

Required Skills to be Successful:

• Strong knowledge and practice of social platforms (Mandatory: TikTok, Meta, Snapchat, Linkedin, X)
• Customer-facing and back-end platforms 
• Agency background, specializing on Social & Content 
• Highly Creative especially on snackable content 
• Works well with cross-functional team.
• Self-started, requires minimum supervision
• Strong project management and reporting skills. Organised and deadline-driven 
• Preferably Arabic speaker

Behavioural Competencies:

• Confident, decisive, and solutions-oriented
• Comfortable in fast-moving, ambiguous environments
• Strong ownership mindset with accountability for outcomes
• Passion for brand building, storytelling, and execution excellence

About Al-Futtaim Automotive
A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.

Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM as well as Electric Vehicle brands.  We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences. 
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment.

What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.