Senior Manager - Product Marketing | Al-Futtaim Automotive | Toyota

Job Requisition ID: 172960 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the Role

Are you passionate about the automotive industry and ready to drive the product vision for one of the region’s most iconic brands? We are seeking a dynamic Senior Manager – Product Marketing to champion our product portfolio and be the true voice of the customer across our organization. Based in Dubai, you will play a pivotal role in shaping the future of Toyota products, maximizing profitability, and influencing key decisions with our OEM partners.

What You Will Do

• Identify target segments and define primary customer profiles for each product line.
• Manage the product lifecycle to meet evolving consumer needs, technology trends, and competitor activity.
• Lead new vehicle launches and optimize business impact.
• Maximize portfolio profit by optimizing volume, profit per unit, and grade mix.
• Conduct competitive analysis and recommend pricing strategies.
• Build strong relationships with OEMs to secure market influence and align on brand strategy.
• Coordinate with demand and supply teams for effective stock management.
• Ensure product quality aligns with Gulf Standard Organization (GSO) standards.

Required Skills to Be Successful

• University degree (Automotive or Mechanical Engineering preferred).
• Minimum 8 years’ experience in the automotive industry, with at least 3 years in product-related roles (OEM experience desirable).
• Strong business acumen, analytical, and financial skills.
• Ability to understand technical vehicle aspects and interpret complex data.
• Advanced project management and decision-making skills.
• Excellent communication, facilitation, and interpersonal skills.
• Passion for automotive products and a natural seller of vision and ideas.
• Willingness to experiment and comfort with ambiguity.

About the Team

You will report to the GM – Product and Pricing and lead a dedicated Product Manager. Our team is committed to innovation, collaboration, and delivering exceptional value to our customers and stakeholders. We work closely with cross-functional teams and OEM partners to ensure our products remain at the forefront of the market.

What Equips You for the Role

• Proven track record in product marketing or management within the automotive sector.
• Experience influencing OEM strategies and managing high-impact product launches.
• Ability to build strong relationships and drive cross-functional initiatives.
• A strategic mindset with a passion for continuous improvement and customer satisfaction.

About Al-Futtaim Automotive
A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.
Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM.
We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences. 
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment.
What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.