Share this Job

Senior Manager PR & Communication Copywriter | Al Futtaim Automotive | Dubai

Date: 22-Jun-2022

Location: AE

Company: Al Futtaim Private Company LLC

Job Requisition ID: 138982 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day


Overview of the role:

Responsible for creating and delivering high quality of content for the Al-Futtaim Automotive division. 
Produce engaging, clear text for different channels such as Internal and external communication, social media, PR, speech, brochure, corporate website, presentation.

What you will do:

- Creation and management of the “Al Futtaim Automotive Group” brand online to increase brand awareness, customer engagement and traffic. Scope, develop and deliver content for all related, Com, PR, digital projects and maintain content for group website

- Become the Automotive subject matter specialist to support the individual Automotive businesses (in the UAE and Overseas) and the AFA businesses, in their own organic development with regards to their content Strategy with focus on; Customer Engagement and develop the Group Loyalty

- Support Brands Content Development  

- Organic Social Media

- Create new content and maintain AFA Group Corporate Website

- Best Practices (Coaching/ Training)


Required skills and experience to be successful:

Education: You should at least have a Bachelor’s Degree in English, Communications, journalism or any related degree. Candidate should also have a portfolio of written material – marketing content, articles, blogs, websites, direct mailers, and related material. 

Minimum Experience and Knowledge:  Minimum 10 years of professional writing experience with a solid portfolio. Any published work within automotive sector would be good to have. Ability to craft original, compelling copy across multiple channels, offline and online. 

Job-Specific/Technical Skills required to complete the tasks: Capabilities to research, analyse and curate content that helps engage customers and meet department KPIs. Should excel in writing, proofreading and fact-checking content. Good grasp of SEO and digital marketing and content practices. Experience in managing B2B, B2C and internal comms would be useful. Ability to support the Corp Comms in day-to-day requirements.

About Al-Futtaim Automotive
A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.
Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM.
We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences. 
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment.
What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.