Senior Manager - MarComms | Al-Futtaim Automotive | BYD | KSA - Riyadh

Job Requisition ID: 175399 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

BYD is not just an automaker, it is a global technology company leading electric mobility, battery innovation, and sustainable transport solutions. Guided by our mission “Technological Innovations for a Better Life”, BYD is shaping a zero-emission future worldwide. 

As part of Al-Futtaim Automotive, you will be at the forefront of this transformation in the UAE, inspiring customers and turning digital leads into loyal buyers. This role is about more than selling cars, it’s about building trust, delivering experiences, and representing a brand that is redefining mobility. 

Overview of the Role:

• MarComms will lead the end-to-end planning, development, execution, and
• governance of all marketing communications for BYD in Saudi Arabia. This role is critical in ensuring
• brand consistency, campaign excellence, and high-quality execution across all digital and offline
• touchpoints, in line with BYD’s positioning as a technology-led automotive brand.
• The role requires a hands-on manager with strong agency pedigree, capable of managing complexity,
• multiple stakeholders, and fast-paced campaign cycles with minimal supervision.

What you will do: 

Campaign Management (End-to-End)

• Lead full-funnel campaign management from briefing, concept development, production, execution, to post-campaign evaluation
• Own both digital and offline asset management, including:
• ATL, BTL, OOH, print, POSM, showroom branding
• Digital content, social assets, video, display, landing pages
• Ensure all assets are delivered on time, on brand, and to quality standards

Brand & Creative Excellence

• Act as brand guardian for BYD in KSA, ensuring strict adherence to global brand guidelines
• Translate global brand and product narratives into locally relevant Saudi campaigns
• Lead creative development with agencies, ensuring strong storytelling, clarity, and consistency

Agency & Partner Management

• Manage and lead creative, production, and integrated agencies and even in-house
• Provide clear, strategic briefs and challenge agencies to deliver best-in-class outputs
• Review, refine, and approve creative work across all formats
• Ensure efficient scope, timelines, and output quality

Cross-Functional Collaboration

• Work seamlessly with Sales, Product, CX and wide marketing teams
• Align MarComms plans with commercial priorities, launches, and network activations
• Support internal stakeholders with structured communication and asset needs

Project Management & Governance

• Own campaign timelines, asset trackers, and delivery milestones
• Ensure all deliverables meet internal governance, approvals, and compliance standards Manage multiple campaigns and workstreams simultaneously in a high-pressure environment.

Education: 

• Bachelor’s in Marketing or Advertising

Minimum Experience and Knowledge: 

• Minimum of 3 yrs. of experience in Marketing / Advertising 

Required Skills to be Successful:

• Automotive, FMCG, retail, premium, or technology brand experience
• Strong understanding of Saudi market, culture, and consumer behavior
• High standards for creative quality and executional excellence
• Project Management 

Behavioural Competencies:

• Confident, decisive, and solutions-oriented
• Comfortable in fast-moving, ambiguous environments
• Strong ownership mindset with accountability for outcomes
• Passion for brand building, storytelling, and execution excellence

About Al-Futtaim Automotive
A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.

Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM as well as Electric Vehicle brands.  We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences. 
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment.

What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.