Head of Product & Planning | Al-Futtaim Automotive | BYD

Job Requisition ID: 168603 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role
We are seeking a dynamic and strategic Head of Product Planning & Pricing to lead our team in Riyadh. This role is pivotal in shaping the future of our brand by formulating and executing innovative strategies for Product, Price, Place, and Promotion. You will ensure that the appropriate structures, systems, competencies, and values are in place to meet and exceed our goals for a fully integrated Planning & Pricing strategy for the BYD brands in the KSA.

What you will do

• Establish and implement the BYD Brand Strategy in KSA to improve Brand Equity, market share, Customer Loyalty, and profit growth
• Manage OEM (Original Equipment Manufacturer) relationships to ensure long-term success for both BYD and Al Futtaim through close collaboration and communication
• Drive product life cycle activities, including positioning, packaging, and accessories, by influencing OEM (Original Equipment Manufacturer) product cycle plans and Al Futtaim Group resources/suppliers
• Oversee the supply chain to maintain a healthy balance sheet with efficient stock management from factory order to final customer delivery
• Develop strategic vehicle pricing for each segment/channel and ensure revenue management through competitive positioning, OEM (Original Equipment Manufacturer) support negotiations, and effective sales programs
• Establish a BYD Customer Relationship Process to increase Customer Loyalty through a communication strategy that delivers an engaging ownership experience
• Develop talent through coaching, technical skills roadmaps, and effective succession planning

Required skills to be successful

• Bachelor's Degree (MBA Preferred) with demonstrated experience in broad aspects of Brand Management
• Minimum 15 years of work experience in a multinational Marketing/Product Planning/Brand management environment in leading Automotive brands
• Strategic and structured business, sales & marketing understanding - long term and short term
• Experience in Product Planning, Pricing, B2C and B2B sales, and Advertising offline and online

About the team
You will be leading the Brand & Pricing team, working closely with various departments within the organization, including marketing, IT, and customer service. This role is critical to collaboration across Group companies to enhance future growth.

What equips you for the role

• Leadership, action & consensus-driven approach
• Effective communicator and coach
• Team player with excellent interpersonal skills, able to build strong teams, relationships, and trust
• Ability to delegate and ensure individual accountability
• Analytical, data-driven outlook with strong segmentation skills
• Focus on driving commercial results with measurable KPIs
• Operational, fast to assess situations, recommend and act
• Passion for product 

About Al-Futtaim Automotive
A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.
Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM.
We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences. 
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment.
What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.