Commercial Activity Specialist | Retail | IKEA | QATAR

Date: 20 Jul 2024

Location: QTAR, QA

Company: Al Futtaim Private Company LLC

Job Requisition ID: 159068 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day


Overview of the role:

To inspire and surprise visitors by presenting and communicating the IKEA Home furnishing offer with strong visual impressions that exceed visitor’s expectations. This will strengthen the IKEA Brand and convert more visitors into customers.

To ensure that external MEDIA & DIGITAL ADVERTISING  and Store communication is aligned with Local Marketing program (in coordination with Com & in team and Marketing team - SO) and researched, formulated and delivered in an accurate, timely, high quality and effective manner to have the same tone of voice in the customer journey.

To lead, develop and inspire the Store CAT team, other store functions and the Communication and Interior Design co-workers in increasing vitality and seasonality, knowledge of life at home and local market.

Support IKEA FAMILY membership, program and activities include creating fun, surprising and relevant store solutions that contribute to positioning the IKEA Brand and the IKEA store as an up-to-date  and innovative destination that always offers something new.


What you will do:-

  • Lead and inspire the Visual Merchandising and Interior Design/Activity co-workers and develop their visual merchandising and range presentation competence in order to strengthen the uniqueness of the IKEA identity in the stores.
  • Support the Visual Merchandising/Activity co-workers in
  • creating inspiring range presentation solutions that reflect life at home activities with seasonal relevance connected to the commercial activities.
  • Responsible for the implementation of the vitality Calendar in the store. (360 approach, planning (store media aligned with media, commercial meetings, implementing and follow up together with the Sales Activity manager)
  • Contributes in delivering the department action plan and ensures that specific store design initiatives are focused in order to grow our business and supporting Vitality/Activity commercial calendar. 
  • Responsible to be part of the Commercial CAT team in the store and take all the necessary steps to get an activity implemented.
  • Actively contribute in the regional Visual Merchandising Leaders network and share regional directions and global tools with the Visual Merchandising/Activity co-workers in the store.
  • Ensure IKEA uniqueness and IKEA Brand identity in range presentation and store communication in order to distance us from the competition. Taking ownership for how we are working with our Vitality calendar and Store activities.
  • Using knowledge of the IKEA Concept, strategic messages and the IKEA Swedish identity to plan, create and implement store solutions that support the commercial priorities and facilitate the mechanical sales system.
  • Optimize sales by supporting local marketing initiatives, drive traffic to the store by supporting commercial calendar, communicates with Com&In and Marketing team - SO before executing details of marketing initiatives. 
  • Partner with other functions to organise Vitality/Activity meetings and activates local activities including new launches, seasonal celebrations and/or events.
  • Gathering information and run survey’s results for initiatives.
  • Obtain relevant product and service information from the various departments and communicate it to the co-workers, allowing them to communicate to our customers in an accurate and timely manner.
  • Develop, identify, utilize and update communication channels for delivering key messages (i.e. Intranet, monthly newsletter, etc.).
  • Assist store management in a crisis situation by creating key communication messages and FAQs.
  • Identify co-worker target groups and ensure that their information needs are met.


IKEA FAMILY assignments:

Support all IKEA FAMILY initiatives

Work closely with other departments to ensure IKEA FAMILY concept and benefits are available and visible throughout the store.

  • Products offer
  • Services offer
  • IFB offer
  • Seminars and workshops offer
  • Working with store sales/shopkeepers to make sure that the IKEA FAMILY shop is in shape as new at all time.
  • Implement local commercial activities, IKEA FAMILY seminars and workshops
  • Ensure that store co-workers understand the impact the IKEA FAMILY membership has on our long-term growth and profitability.
  • Ensuring that IKEA FAMILY offers together with external partners are communicated as additional benefits.
  • Always look at the store through the eyes of our customers finding ways to drive membership recruitment and inspire our co-workers to do the same.
  • Contribute to deliver the IKEA FAMILY action plan based on local potentials.
  • Clearly communicating the agreed action plan to my store management and commercial team.
  • Work with IKEA FAMILY responsible to create new ideas and increase IKEA FAMILY membership.


IKEA Marketing support assignment:

  • Coordinate with the Com&In and Marketing team in Service Office for supporting national marketing initiatives (e.g.: catalogue & catalogue distribution, promotions, soft toy campaign and other online/offline initiatives) supporting the Vitality/Activity calendar.
  • Support and execution of projects that support the Marketing business plan.


Required Skills to be successful:-

  • Strategic Planning and Analytical Skills.
  • Problem Solving Skills.
  • Excellent Communication Skills.
  • Good Business acumen.
  • Experience of setting and implementing action plans, budgets and following up on goals.
  • Ability to prioritize and organize own work in order to make the most efficient use of time available.
  • Ability to foster collaborative relationships with different target groups (co-workers, store management and commercial team) resulting in the establishment of strong communication networks.
  • Excellent verbal and written communication skills to engage a receiver by creating a passion for your plans.
  • Ability to work autonomously and multi-task accordingly.
  • Self-reliant and motivated with proven ability to work as part of a larger team.Teamwork


What equips you for the role:

  • Must have a minimum of 3 years’ experience in related field, preferably in retail marketing.
  • University Degree/ Masters preferred.
  • Significant experience of working as a Visual Merchandiser/ Activity leader in an IKEA Store or Service office. A higher education qualification in Interior design and Visual Merchandise.
  • Must possess analytical and strategic skills for potential succession planning.
  • Must be a multi-tasked and have a strong team spirit.
  • Must be computer literate (All Microsoft Programs).
  • Arabic not required but is an added advantage.


About Al-Futtaim Retail

Al-Futtaim Retail has established itself as one of the leaders in Retail across the Middle East, Africa & Asia over the past 30 years. We have developed partnerships with some of the biggest and most respected Brands in the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of the largest Global partners of Marks and Spencer’s in both regions with over 75 stores offering both fashion & food options.
Most recently we have been responsible for bringing brands to the Middle East for the first time with the exciting launches of Watsons and B&Q and we aim to continue to be agile and adaptive to our markets with new launches and further development. For this to be possible we aim to recruit the best talent from all backgrounds who will continue to challenge and develop our diverse workforce which includes over 100 nationalities across 12 countries. Join us today and make a difference…