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Senior Manager - Product Marketing | Al Futtaim Automotive | Trading Enterprises

Date: 02-Dec-2022

Location: AE

Company: Al Futtaim Private Company LLC

Job Requisition ID: 151006 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day


Overview of the role:

Execute the product vision by being the champion of the Product Portfolios and being the true voice of the customer across the organization. Ensure a successful introduction of the Product Portfolio to the UAE Market and provide a platform for growth.


What you will do:

•    Identify target segments and define the primary target customer / vehicle application for each product line

•    Manage the Product Lifecycle to meet evolving consumer needs, technology developments and competitor landscape

•    Maximise mass profit of the portfolio by optimising volume and profit per unit with right cost to value offering and logical grade walks

•    Perform competitive analysis to recommend Product, Pricing and Offer Strategy for launch and develop countermeasures to address sales performance and stock issues

•    Establish close relationships with OEM to secure UAE market voice of the customer and influence decisions that could affect short, mid and long term Al Futtaim Trading Enterprises 

•    Handle OEM enquires & meet deadlines set for each project
•    Attend OEM meetings to align on the overall product and brand strategy and ensure maximum influence
•    Coordinate with Sales Operations / Demand & Supply team to ensure the desired ordering mix to support the product life cycle strategy


Required skills to be successful:

•    Extensive experience in automotive pricing environment, developing and implementing pricing strategies

•    Driving commercial results with measurable KPIs  

•    Excellent analytical and problem-solving skills

•    Excellent organization abilities, working agile and result orientated


About The Team:

This role will be reporting to Head of Product and Pricing. You will be working in a dynamic and busy environment wherein you will be dealing directly with both internal and external teams.


What Equips You For The Role:

•    Minimum 8 years’ work experience in a multinational Automotive industry with managerial experience in product related role.

•    OEM or Major Distributor experience desirable, ideally with GCC experience  
•    5+ years of hands-on work experience using analytical tools 



About Al-Futtaim Automotive
A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.
Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM.
We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences. 
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment.
What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.