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Deputy Manager - Marketing | AGTL | Sahiwal - Lahore, Pakistan

Date: 05-May-2021

Location: Pakistan, PK

Company: Al Futtaim Private Company LLC

Al-Ghazi Tractors Limited, the subsidiary company of Al-Futtaim group of Dubai, is a story of rollicking success. With consistent corporate achievements, the company is recognized for corporate excellence and “Best Corporate Performance”.

With its head office in Karachi, the AGTL plant at Dera Ghazi Khan, manufactures New Holland (Fiat) tractors in technical collaboration with CNHI - Case New Holland, the Number One manufacturer of agricultural tractors in the world. The AGTL plant, an icon of engineering dynamics operates on high efficiency. With Quality Control and Quality Assurance, quality improvement systems exist at every level. One of our mission statement reads: “Our most enduring competitive edge is the quality of tractors”.

Come join us to live well, work better, and be the best.

 

 

ROLE PURPOSE & CONTEXT:

 

The role will be responsible for sales and marketing activities with key responsibilities including:

  • Execution of sales and marketing activities in the assigned area.
  • Facilitating and monitoring company business in the territory.
  • Dealerships and aligned network development.
  • Achievement of assigned sales targets and market share thus contributing in company revenue generation, brand establishment and recognition and countering competitors to gain higher sales volume, growth and market share.
  • Establishment of cordial relationship with govt., private, institutions, banks, farming community etc. for long term business gains, and image of company and its products.
  • Facilitating customers in after sales services and spares availability through dealerships network.

 

KEY ROLE SPECIFIC ACCOUNTABILITIES:

Development of Dealership Network:

  • Dealerships development as per company standards, appointment of new dealerships where required, upgradation of setups, ensure seamless after sales services to customers and proper 3S operation of dealerships network in the area.
  • Development of new setups / upgradation of existing network within the territory.
  • Branding of dealerships and network as per need.
  • Development of after sales service network through authorised workshops by enhancing their number from the existing one in the territory.

Enhance and develop market share

Enhance market share in the territory in general and promote 85 HP and 75 HP SKU sale as well.

Institutional Liaison

Develop and maintain ties with institutes financing tractors (Banks), private institutions and contractors where available.

Preparing Reports

Customers, Product performance, dealer’s feedback and reporting of competitor’s activities, policies etc. market situation and analysis to line manager.

Event Planning:

  • Participation in commercial events, fairs, trade exhibitions, execute advertising campaigns, conduct road shows etc. as and when required / assigned.
  • Conduct demonstrations, free service programmes in collaboration of After Sales Service dept. Visit farms, landlords and progressive farmers in the territory and develop contact and strong relationship with them.

Coordination with dealers

Conduct dealers, dealership staff, customers, bank A.C.Os, Govt. officials, Tractor operators, private institutions / farms staff trainings as and when assigned by line manager / specific requirement.

 

Education:  

Bachelor or Master Degree Holder in  Agri. Or Agri. Engineer, Business Administration (BBA/MBA).

 

Minimum Experience and Knowledge:  

  • Preferably 2-3 years’ marketing experience of agriculture related machines / implements / fertilizers / pesticides & related industry /FMCGs / oil & marketing company.
  • Technically sound, Knowledge about agriculture, farm machinery and tractors.