PR & Social Media Executive | Al-Futtaim Automotive | BYD

Job Requisition ID: 172904 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the Role:
•    BYD is not just an automaker, it is a global technology company leading electric mobility, battery innovation, and sustainable transport solutions. Guided by our mission “Technological Innovations for a Better Life”, BYD is shaping a zero-emission future worldwide. As part of Al-Futtaim Automotive, you will be at the forefront of this transformation in the UAE, inspiring customers and turning digital leads into loyal buyers. This role is about building trust, delivering experiences, and representing a brand that is redefining mobility.

What You Will Do:
•    Drive brand storytelling, organic social media engagement, and media presence for Polestar, BYD, and Yang Wang under Al-Futtaim Electric Mobility.
•    Hands-on experience in shooting authentic, low-fi social stories for event coverage.
•    Support the development and execution of PR strategies to enhance brand reputation and media exposure.
•    Support on reviewing press releases, media kits, and editorial pitches.
•    Build and maintain strong relationships with media, journalists, bloggers, and influencers in the automotive, sustainability, lifestyle, and tech sectors.
•    Assist in the execution of press events, media test drives, product launches, and influencer activations.
•    Support and liaise with the agency for content calendars, ensuring a balanced mix of brand storytelling, product highlights, influencers and UGC content
•    Brief and liase with agency to schedule, and publish high-quality content across platforms (META, TikTok, LinkedIn, Snapchat, YouTube), ensuring brand consistency and strong visuals.
•    Assist in conceptualizing and briefing engaging, platform-specific content (copy, images, videos, reels, and carousels) tailored to each brand’s identity

Required Skills and Experience:
•    Bachelor’s Degree in Public Relations, Communications, Media Studies or related qualifications.
•    2-3 years of experience in PR, social media, and content creation (automotive, or lifestyle industry experience preferred).
•    Strong understanding of UAE’s media landscape, influencer marketing, and social media best practices.
•    Experience with copywriting, content creation, and storytelling skills 
•    Hands-on experience with social media management tools (brandripplr) and analytics platforms.
•    Knowledge of SEO, social media advertising, and paid campaigns are a plus
•    Experience in event coordination, media relations, media hosting, and influencer collaboration, with a strong network of industry contacts

About the Team:
•    You’ll work with Marketing teams who thrive on discipline, energy, and customer obsession and you will interact with internal and external stakeholders

What’s in it for You:
•    Attractive base salary + benefits.
•    Career growth into senior leadership roles across Al-Futtaim Group.
•    Training through BYD global programs and Al-Futtaim’s leadership development platforms.
•    Opportunity to represent a world-leading EV brand with a strong sustainability purpose.
•    Comprehensive benefits aligned with Al-Futtaim policies

About Al-Futtaim Automotive
A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.
Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM as well as Electric Vehicle brands.
We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences. 
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment.
What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.