Marketing Manager I KSA I Financial Services I Orient Insurance PJSC

Job Requisition ID: 177139 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Job Description

The Marketing Manager is responsible for developing and executing marketing strategies to promote the company’s insurance products, enhance brand awareness, and drive business growth. The role ensures alignment with regulatory requirements and market dynamics within the Saudi insurance sector.

What you will do 

1. Marketing Strategy & Planning

• Develop and implement comprehensive marketing strategies aligned with business objectives.
• Plan and manage annual marketing budgets and campaigns.
• Analyze market trends, customer behavior, and competitor activities.

2. Brand Management

• Strengthen and maintain the company’s brand positioning in the Saudi market.
• Ensure consistency of brand messaging across all channels.
• Oversee brand campaigns and corporate identity guidelines.

3. Product Marketing

• Support the launch and promotion of insurance products (motor, medical, property, etc.).
• Work closely with underwriting and sales teams to position products effectively.
• Develop marketing materials, brochures, and product content.

4. Digital Marketing & Campaigns

• Lead digital marketing initiatives, including social media, SEO/SEM, and online campaigns.
• Manage the company’s website and digital presence.
• Track and optimize campaign performance using analytics tools.

5. Customer Engagement & Retention

• Design customer acquisition and retention strategies.
• Enhance customer experience through targeted campaigns and communication.
• Conduct customer satisfaction surveys and analyze feedback.

6. Broker & Partnership Marketing

• Support brokers and partners with marketing materials and campaigns.
• Build relationships with key distribution channels.
• Participate in industry events and exhibitions.

7. Regulatory Compliance

• Ensure all marketing activities comply with regulations issued by Saudi Central Bank.
• Review and approve marketing content to ensure compliance with insurance advertising guidelines.

8. Reporting & Performance Analysis

• Monitor marketing KPIs and campaign effectiveness.
• Prepare regular reports for senior management.
• Optimize marketing strategies based on performance insights.

Required Skills to be successful

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum 5+ years of experience in marketing, preferably within the insurance or financial services sector.
• Experience in the Saudi market is required.
• Professional certifications in digital marketing are a plus.

What equips you for the role

• Strong understanding of marketing principles and brand management.
• Digital marketing expertise (social media, SEO, paid ads, analytics).
• Creative thinking and campaign development skills.
• Strong communication and stakeholder management abilities.
• Analytical mindset with data-driven decision-making.
• Knowledge of insurance products and market dynamics in Saudi Arabia.

Key Relationships

• Sales Team
• Underwriting Department
• Customer Service
• External Agencies
• Brokers and Partners
• Regulatory Authorities (e.g., Saudi Central Bank)

Performance Indicators (KPIs)

• Lead generation and conversion rates
• Brand awareness and market share
• Campaign ROI
• Customer acquisition and retention rates
• Digital engagement metrics (traffic, CTR, conversions)
• Compliance with regulatory requirements

About Orient Insurance PJSC

Orient Insurance Company commenced operations in 1982 as a part of the reputed Al-Futtaim Group and has since recorded a progressively steady growth. The Company is counted among the leaders in the UAE insurance market. Orient Insurance Company has a paid-up capital of AED 500 million which is the highest in the insurance industry in UAE. With head office in Dubai, the company serves its clientele through an extensive branch network in Jebel Ali, Abu Dhabi, Al Ain, Sharjah and Ras Al Khaimah in UAE, Muscat in Sultanate of Oman, Riyadh in Kingdom of Saudi Arabia and Bahrain.