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Marketing Manager | Dubai Festival Plaza | AFGRE | UAE

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Date: 02-Jan-2019

Location: AE

Company: Al Futtaim Private Company LLC

Job Requisition ID: [[32517]] 

No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives. Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get? The chance to push the limits every single day.


As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, Robinsons, and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.


Come join us to live well, work better, and be the best.

Job Title:                             Marketing Manager

Reports to:                          Asset Manager

Department:                        Marketing

Location:                             Dubai Festival Plaza (DFP), Jebel Ali, Dubai UAE



To promote awareness of the DFP portfolio of brands across the site wide community including, commercial leasing, as well as aspects of Festival Plaza retail mall. Responsible for execution of planned marketing activities through advertisements, PR, campaigns, and events which effectively reaches the target audience, and firmly establishes the brand within the market. Working together with Al-Futtaim group brands to strengthen the message and ensure timely and effective marketing strategies that are within brand and budget according to the Group’s business objectives, relating to profitability and growth.



Marketing strategy planning and budgets/Media & Advertising plans:

  • Sets yearly strategies and plans for the SPVs responsible for and in relation to the teams within DFP (Mall marketing and Group brands)


  • Communicates with the other SPVs located on the property along with group brands (and not limited to) as well as residential and retail tenants and visitors to DFP

Market Research & Intelligence:

  • Ensures that competitor research on like properties in UAE and GCC is accounted for, together with general real estate news that could impact on DFP brand (leasing / retail / development / RERA / government regulations updates etc).
  • Market research to determine requirements for new business

Website / Online Digital Activation:

  • Ensures at all times that the DFP website is up to date, takes into account new technologies & trends and builds the strategy

Public Relations:

  • Working together with the PR Manager to promote and create newsworthy items to increase the AVE and awareness of DFP within the media


  • Ensure all marketing activities are trackable and measured to review ROI

Cross Promotions:

  • Working with group brands to further ROI, reach and effectiveness of spend and not limited to group brands, but also to identify tenants or external companies



This position is critical in that DFP site-wide needs a dedicated Marketing Manager in order to make the most use of all SPVs and tenants located within the DFP property. This position will also have an impact on:

  • Festival Plaza regarding joint activities and promotions to ensure cross functionality with residents / major events / schools / IHG and onsite group brands
  • Other Festival Plaza brands as required, as DFP will lead the process in regards to branding and processes
  • The key central point for communicating to onsite brands / tenants / residents and updating the communication vehicles on hand (Residential Community site / DFP website / Facebook page) as well as online digital strategy



Minimum Qualifications and Knowledge:

  • Bachelor degree in marketing / business or related field or equivalent professional qualification
  • Digital and online activation awareness


Minimum Experience:

  • Minimum of 7-10 years in a marketing or business related discipline in real estate / retail marketing
  • Minimum 2 years in GCC region
  • Asia / European marketing experience is preferred but not essential
  • Proven experience in customer and market research
  • Experience in working with external agencies, events, PR and advertising


Behavioural Competencies:

  • Excellent attention to detail, written and verbal skills
  • Ability to work within a team environment
  • Able to motivate and lead staff
  • Ambitious & goal orientated
  • Adaptable and innovative thinker / Works well under pressure
  • At home with the media


We’re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.


Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.


As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.