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Head of Product and Pricing | Planning & Strategy | Al Futtaim Automotive | Egypt

Date: 21-Jun-2022

Location: EG

Company: Al Futtaim Private Company LLC

Job Requisition ID: 138861 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

 

Overview of the role:

The role is responsible for the overall price and product strategy including analyses, statistics and market comparisons. The role consists of ensuring the team develops short and medium-term product plans in line with market demand and overall Toyota Egypt (TEG) strategy as well as contributing to the development of long term market and brand forecasts. 

 

What you will do:

Strategic Development: Strategic development of short and medium-term product plans in line with market demand and overall TEG strategy while contributing to the development of long term market and brand forecasts. Monitoring the industry trends and identifying potential threats and opportunities.

Product definition and positioning: Work with the brand principal with regards the definition of the range and diversity of products available in Egypt given the constraints and opportunities of the local market and the parameters determined by the Group.
Investigate the opportunity for factory sourced and or locally developed special editions/ customized vehicles for both B2C and B2B business and where applicable ensure these are authorized by the principals and validated by the aftersales team. Run out programs for old and aged Models. Work with the Parts Department to develop an accessory offer across our brands  
Stakeholder Management: Provide a proactive and regular flow of relevant information pertaining to the motor industry with senior management on product, its performance and major issues or changes in the market or competition. Collaboration and close relationship with OEM/ regional offices. Working in close co-ordination with the advertising agencies in development of Print material for New and existing Models – specifically with information highlighting new features and attributes.
Stakeholder Management: Provide a proactive and regular flow of relevant information pertaining to the motor industry with senior management on product, its performance and major issues or changes in the market or competition. Collaboration and close relationship with OEM/ regional offices. Working in close co-ordination with the advertising agencies in development of Print material for New and existing Models – specifically with information highlighting new features and attributes.
Strategic Pricing: Propose a pricing strategy based on the market profitability requirements as well as to propose prices and range enhancements to senior management for approval which are adapted to the Egypt market. Produce monthly reports on product and price mix for internal and principal reporting while providing accurate reporting market conditions, positions and trends of the Egypt market. Monitor the competitor prices and the brand strategy in Egypt.Contribute to the budget building phase to support the Financial Controller 
Drive Principal Standards: Keep up to date with competitive brands and their product launches by attending motor shows as well as monitoring motoring, general press, websites and relying on principal input. 
Recommend, set up, conduct and analyze the needed market studies. Conduct mystery shopping to support competitor analysis. Identify opportunities of innovation through analysis of global trends and initiatives in the brands and creating or adapting solutions for the Egypt market, with EV as a key driver.
Product Launches: Ensuring successful launch of new products by initiating and conducting product launch meetings. Anticipating market evolutions and customer behaviours and expectations as well as analysing industry products and pricing compared to TEG brand and products. Communication on new model introductions, facelifts and necessary product changes within the corporate office and facility wide. Clear understanding of the challenges faced at retail level
 

Required skills and experience to be successful:

-    This position requires business maturity and excellent judgment. Successful candidates generally have a minimum of 8 to 10 years’ of relevant working experience in automotive pricing and product at OEM level.
-    Experience in utilizing pricing tools. Ability to manage multiple priorities in a fast-paced environment; work collaboratively with cross-functional teams and ensure high quality deliverables with attention to detail. Proven ability to develop, execute and manage entire product lifecycles. Be able to guide colleagues inside and outside the marketing discipline. Affinity with cars in general and the automotive industry in particular.
-    Ideally has Egypt experience and has worked for some time in an Automotive Original Equipment Manufacturer (OEM). 
-    Ideally has experience working with mass market automotive brands.
-    Ideally has both English and Arabic fluency.
 

About Al-Futtaim Automotive
A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.
Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM.
We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences. 
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment.
What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.