Head of Commercial & Revenue | Rental & Leasing | Hertz | Al Futtaim Financial Services

Job Requisition ID: 181028 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role

The Head of Commercial and Revenue is a senior executive role accountable for driving sustainable revenue growth, yield optimization, and digital-led commercial performance across both rental and leasing businesses. The role owns pricing, product, sales performance, marketing, digital channels, and partnerships, ensuring that fleet, demand, and customer acquisition are optimally aligned. Acting as the commercial “conductor” of the organization, the Head of Commercial and Revenue balances short-term revenue maximization with long-term customer value, brand strength, and digital scalability.

The role operates in a fast-paced, high-accountability environment within a multi-entity mobility business spanning daily rental, long-term leasing, and emerging digital channels. The role is directly influenced by organizational policies related to fleet lifecycle management, pricing governance, customer experience standards, and digital transformation priorities. Strategic decisions must align with cross-functional stakeholders across Operations, Finance, Fleet, IT, and Legal, while remaining responsive to market dynamics, OEM partnerships, and regulatory requirements

What you will do

Revenue & Pricing Strategy

• Define and track the performance of the overall revenue strategy for rental and leasing.
• Own dynamic pricing, yield management, and rate governance.
• Set leasing commercial frameworks including pricing matrices, discount thresholds, and margin targets.

Sales & Commercial Performance (B2C)

• Lead retail sales strategies.
• Track performance and profitability on all sales channels
• Drive customer acquisition, retention, and upsell strategies across segments.

Digital & E Commerce Performance

• Own digital revenue channels (website, app, online portals).
• Drive digital lead generation, conversion optimization, and funnel performance.

Marketing, Brand & Demand Generation

• Define brand positioning and marketing strategy across rental and leasing.
• Oversee ATL/BTL, performance marketing, loyalty, and promotional campaigns.

Partnerships & Distribution Channels

• Manage OTA, aggregator, airline, hotel, and strategic mobility partnerships.
• Optimize channel mix to balance volume, margin, and dependency risk.

Commercial Analytics & Performance Management

•  Establish a strong commercial performance management cadence.
• Own dashboards covering pricing, yield, digital, sales, and marketing metrics.

Required Skills to be successful

•   Advanced revenue management and pricing expertise
• Strong digital, e‑commerce, and performance marketing understanding
• Commercial negotiation and contract structuring skills.
• Highly analytical, KPI-driven, and financially literate.
• Ability to influence and align cross-functional teams (Fleet, Ops, Finance, IT).

What equips you for the role

• Bachelor’s degree in Business, Economics, Marketing, or similar (MBA preferred).
• 10–15+ years of experience in senior commercial, revenue, or digital roles in the vehicle
• Strong background in mobility, automotive, rental, leasing, travel, or subscription-based businesses.
• Proven experience managing pricing, sales, and digital channels at scale.

About Al-Futtaim Group Real Estate
The real estate development and operations arm of Al-Futtaim, Al-Futtaim Group Real Estate is responsible for a multi-billion-dollar portfolio across MENA. With high-quality residential, business, retail, tourism, educational and healthcare developments, the master developer caters to the diverse needs of cities and communities in the region. From origination, conception, development, sales, procurement and construction of mega-projects and the leasing, operation and management of these projects after completion, Al-Futtaim Group Real Estate (AFGRE) has been developing and managing owned landbanks, unlocking the economic potential of the region and contributing to future development for more than 40 years. 
Our focus is to enable and invest in meaningful relationships to make our properties the best places to live and work, build additional products and services and enable partnerships to create true value to our customers throughout their entire experience with us.
AFGRE is responsible for master planning of all projects in its portfolio, including two large scale mixed use destinations: Dubai Festival City and Cairo Festival City.

About Al-Futtaim Malls 
Al-Futtaim Malls provides development and asset management expertise, specializing in building retail-led super regional malls in prime locations across MENA and beyond. With a proven track record of creating both sustainable revenue growth and value enhancement for tenants, Al-Futtaim Malls delivers exceptional experiences and exciting shopping environments for customers. 

Part of the Al-Futtaim Group, Al-Futtaim Malls leadership team brings more than 30 years of experience and a deep understanding and knowledge of the retail sector, both from a shopper’s point of view but as curators of space or landlords to other brands. The company has a directly managed portfolio including over 9 million sqft of retail space across four malls in the MENA region and two under development. Malls under the Al-Futtaim Malls portfolio include Dubai Festival City Mall and Festival Plaza in the UAE, Cairo Festival City Mall in Egypt, Doha Festival City in Qatar and Zenata Mall, Morocco.

Leveraging on the expertise of its parent company, Al-Futtaim Malls established PLEX Management Services offering a full array of services including asset management and development, leasing, and brand experience expertise to shopping mall landlords and retail organizations globally. Implementing global best practice and deploying Al-Futtaim Mall’s deep understanding of mall management and retail dynamics, PLEX promises to deliver continuous growth and long-term value for its partners.

For more information on Al-Futtaim Malls, please visit https://www.al-futtaimmalls.com/

About Al-Futtaim Engineering & Technologies
Al-Futtaim Engineering & Technologies offers customers complete engineering and systems integration solutions. 
 
The Engineering arm operates in the UAE, Qatar, Saudi Arabia and Egypt providing a wide variety of products and services from air conditioning, scaffolding and access solutions, elevators and escalators, control and life safety, facilities management, building products, MEP, Energy Management, Technology Infrastructure and Digital Transformation. 
 
The Technologies division provides complete business solutions to large, medium and small customers that include, contact centre solutions, business applications, business intelligence, data management, advanced analytics amongst others. The IT infrastructure portfolio comprises IP telephony, ELV systems, networking solutions, professional audio-visual solutions and managed services. 
 
These solutions are further complemented by services that include project management, installation, testing, commissioning and after-sales maintenance contracts.