UAEN Digital Marketing Analyst | Retail | IKEA Jebel Ali

Job Requisition ID: 159313 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview of the role

Reporting to the Regional Digital Marketing Leader, you will use rich data and market trends, creative thinking and the capabilities of marketing technology, to help execute and optimize on a day-to-day basis the multi-channel content marketing strategy for IKEA Al-Futtaim Business– supporting the delivery of agreed marketing & business objectives.

In doing so, and working closely with our Digital agencies, web development team, and internal stakeholders, you will help inspire people to create a better everyday life for themselves by visiting IKEA stores, and IKEA.com, through appropriately personalized content, delivered across all relevant paid, earned and owned touchpoints.

Working with teams of different cultural backgrounds, diverse regions, and colliding priorities, high organisation skills and a clear vision of the marketing and business objectives is necessary. Being an excellent communicator is vital to this role. You should be able to ensure that content is produced in an integrated manner to assure unity across all touchpoints.

What you will do

DIGITAL STRATEGY, PLANNING & IMPLEMENTATION

• Support the Digital Marketing Leader in developing the Digital Marketing Plan – in line with the predefined business priorities and KPIs.
• Support with Digital/Social Media planning from briefing to execution and reporting
• Using all digital channels to ensure top of mind awareness of the IKEA brand.
• Ongoing responsibilities for Social Media management through internal teams, and external agencies.
• Day-to-day interaction with key agency stakeholders to ensure the effective and timely delivery of marketing priorities.
• Establish and manage relationships with the franchise principal, internal stakeholders, and work as one of the ambassadors of the Marketing team.
• Establish and manage positive relationships with relevant Marketing personnel on a regional level, and other internal departments such as IT, Sales & Range, and Customer service.
• Ongoing responsibility for planning of digital performance and advertising projects and post-implementation – working closely with relevant internal / external stakeholders and partners (e.g. web analytics, agencies) to ensure detailed reporting, insights, and optimization.
• Social First campaigns management
• Support the omni-channel and 360 communications strategy for any campaign

PERFORMANCE MARKETING TRACKING & OPTIMIZATION

• Effectively manage digital advertising budgets in order to maximize ROI, engagement and reach to drive e-commerce activities and traffic generation across Digital Media and Paid Social.
• Work alongside the Digital Marketing Leader to implement, monitor and optimize performance advertising and tracking activities against agreed KPIs – and ensuring they are reported to key stakeholders in a timely and accurate fashion.

CONTENT AND CHANNEL DEVELOPMENT & MANAGEMENT

• Working with external vendors and internal stakeholders to manage all content marketing campaigns across all of the IKEA digital touchpoints including Social, Paid banners, website, and LED screens
• Working with Social agency to ensure all communities are being controlled to the best global standards.
• Advanced knowledge on digital channels to make targeted recommendations of how to deliver successful activities within each channel and combined channels
• Build and execute content strategies to attract and interact with targeted virtual communities and network users.
• Demonstrated knowledge in digital channels plus digital analytics tools, plus well-versed with influencers and thought leaders.
• Develop content for digital channels based on the Social Media strategy and content pillars and taking into consideration which content fits which channel.
• Create content for social media videos and manages all social media shoots
• A/B testing for content
• Content performance to be reported with insights and learnings for future content development

MARKETING TECHNOLOGY & OPERATIONS

• Support the Digital Marketing Leader in applying and optimizing campaign reporting, analytics capabilities and processes.
• Support the Digital Marketing Leader in identifying, leveraging, and optimizing new and existing channels and touch-points – reflecting relevant cultural, language, market and / or audience insights and data.
• Ensure campaign content is developed and delivered in a way that best exploits both the available data insights and marketing technology – to ensure scalability and personalization.
• Ensure internal communication is top-notch and to display flawless communication skills to insure team alignment.

Required skills to be successful

• Ability to evaluate creative solutions, based on IKEA values and give clear feedback to marketing team and external agencies.
• Motivated, self-sufficient professional with great attention to details
• Customer-focused commercial awareness – “gets” what is important in a Retail business
• Team player with positive, constructive attitude
• Excellent verbal and written communication skills (preferably Arabic speaker)
• Excellent organisational skills
• Willing to continuously learn and develop new skills, and keep up to date with key markets

What equips you for the role

• 1 to 3 years in a similar role.
• Experience of using knowledge of consumer behavior to develop effective communication.                           
• Experience of digital media communication and digital marketing techniques
• Experience in social media
• Experience in Google Analytics
• Experience in social media tools such as Sprinklr and Facebook Business Manager

We’re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.

Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.