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UAE National_Digital Marketing & E-CRM Executive | Al Futtaim Retail | Dubai,UAE

Date: 17-Jun-2022

Location: Dubai, AE

Company: Al Futtaim Private Company LLC

Job Requisition ID: 136542 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day


Overview of the role


End to end Management of eCRM & automation campaigns across our owned channels (email, sms, web push notifications & push notifications. Responsible for driving up all the eCRM campaigns (Welcome, upsell, cross sell, re-activation of lapsing customers)


Part of the ecommerce team, the eCRM & Automation executive, will be instrumental into customer retention and helping the ecommerce team to achieve the revenue target through the execution of eCRM campaigns for our fashion brands. (Ted Baker, Sandro, Maje)


Day to Day

  • Creation & Execution of Omnichannel campaigns email, web & app push notifications, sms (inclusive of Email HTML design)
  • Working with the relevant stakeholders across category marketing, creative    
  • Maximize the customer lifetime value, retention, response & conversion rates, average revenue per user
  • Minimize churn rate, abandonment rate
  • Create customer targeting and segmentation strategies
  • Web & email Personalization


Analytics & reporting

  • Monitor and improve all created strategies (CRM, Marketing Automation, personalization)
  • Define and optimize key performance metrics and prepare relevant dashboards to share results across the team and report up to senior management
  • Analysing relevant performance metrics (CVR, CTR, CTOR, Unsubscription, revenues etc.) into the eCRM solution + Google Analytics


What you will do


Manage day to day eMail, SMS, Web Push & App Push campaigns

  • Execution of campaigns
  • Reporting
  • Optimization



  • Delivering performance reports and insights from the email & SMS campaigns to internal stakeholders


Strategy & optimization

  • Support the eCommerce team into designing customer journeys (Welcome, lapsing, inactive)
  • Help designing upsell / cross-sell journeys
  • Create an iterative optimization strategy to optimize (open rate / CTR / CVR) through A/B testing



  • Create relationship & workflows within the department
  • Work with all the brands you are in charge of


Personal Development

  • Develop knowledge into advanced segmentation
  • Develop knowledge in Personalization (email / web push / app push)
  • Participate into a data driven approach project with the CDXP department.


Required skills to be successful


  • HTML 5 & responsive design
  • Google Analytics (relevant to the Email and SMS channel performance)
  • Photoshop  / dreamweaver or any HTML editor
  • Intermediate skills in MS Excel / google sheets


What equips you for the role


  • 3+ years in Marketing Automation & CRM
  • Has to be from a B2C E-commerce background
  • Familiar with Automation tools such as Marketo, WebEngage, Braze, Emarsys, use Insinder…
  • Marketing automation including email marketing, push notifications and web push notifications and SMS experience is a must
  • English speaking, Arabic is a plus


About Al-Futtaim Retail

Al-Futtaim Retail has established itself as one of the leaders in Retail across the Middle East, Africa & Asia over the past 30 years. We have developed partnerships with some of the biggest and most respected Brands in the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of the largest Global partners of Marks and Spencer’s in both regions with over 75 stores offering both fashion & food options.
Most recently we have been responsible for bringing brands to the Middle East for the first time with the exciting launches of Watsons and B&Q and we aim to continue to be agile and adaptive to our markets with new launches and further development. For this to be possible we aim to recruit the best talent from all backgrounds who will continue to challenge and develop our diverse workforce which includes over 100 nationalities across 12 countries. Join us today and make a difference…