UAE National | Digital Content Specialist | Retail | IKEA RSO Jebel Ali

Job Requisition ID: 176191 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

• The role of Content Traffic Specialist involves leading the creation of intuitive and user-friendly digital content based on research and analysis of customer shopping journeys. The specialist works closely with various stakeholders to streamline digital experiences across mobile, web, and app platforms. Success in this role relies on creating digital content that is engaging, clear, and aligned with IKEA’s communication strategies.

Content Creation

• Lead digital content creation with user experience in mind, using data and testing to inform decisions.
• Collaborate with business owners, product managers, UX designers, researchers, and technical teams on the launch of new products, features, and experiments.
• Develop and produce clear, simple communication for digital platforms, engaging customers and enhancing the IKEA online experience.
• Define and create standards to elevate copy clarity across all digital content types including UI text, editorial content, email, and notifications.
• Create and manage content calendars to ensure consistency across all platforms.
• Lead content personalization projects to ensure users see relevant and effective content.

Analysis and Strategy

• Analyze customer behavior in terms of browsing, search, conversion, and content engagement to advise on content strategy.
• Track consumer and content analytics and generate reports and presentations.
• Analyze campaign performance on site and formulate learnings for future campaigns.
• Stay updated on digital trends and apply changes to the digital platform as per customer needs and IKEA communication strategies.

Collaboration and Problem Solving

• Develop and maintain good relations and excellent collaboration with team members and stakeholders.
• Work closely with the Customer Experience team on initiatives and user experiences to retain customer loyalty and drive conversion.
• Report problems and suggest improvements to line management when processes are not functioning properly.
• Solve concrete problems using learned methods and guidelines.

• Excellent written and verbal communication skills.
• Strong analytical skills with proficiency in digital performance tools like Google Analytics.
• Familiarity with content management systems and layout design tools such as Adobe InCopy and InDesign.
• Ability to translate commercial priorities into actionable content strategies.

• Bachelor's degree in marketing, communications, journalism, or similar.
• 5+ years in a UX writing or technical writing role.
• Proven experience in managing multiple projects with multiple stakeholders.
• Demonstrated proficiency in both English and Arabic languages.

About Al-Futtaim Retail

Al-Futtaim Retail has established itself as one of the leaders in Retail across the Middle East, Africa & Asia over the past 30 years. We have developed partnerships with some of the biggest and most respected Brands in the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of the largest Global partners of Marks and Spencer’s in both regions with over 75 stores offering both fashion & food options.
 
Most recently we have been responsible for bringing brands to the Middle East for the first time with the exciting launches of Watsons and B&Q and we aim to continue to be agile and adaptive to our markets with new launches and further development. For this to be possible we aim to recruit the best talent from all backgrounds who will continue to challenge and develop our diverse workforce which includes over 100 nationalities across 12 countries. Join us today and make a difference…