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Senior Product Manager | Digital Retail | Dubai, UAE

Date: 09-Sep-2021

Location: Dubai, AE

Company: Al Futtaim Private Company LLC

Job Requisition ID: 105634 

No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives. Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get? The chance to push the limits every single day.


As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.


Come join us to live well, work better, and be the best.

The Product Manager will be a key member of the Product Management team to lead the better and smoother customer experience on every digital channel and responsible for delivery of all E-Commerce projects. The JH will be accountable to manage product discovery and deliver all Digital products of Futtaim Group's e-commerce websites.


Digital Product Management and leadership;

  • Developing product requirements and roadmaps, and implement product strategies consistent with Digital Retail vision, while developing and maintaining product backlog
  • Taking charge of the full end-to-end product development and managing the product line life cycle all the way from the strategic planning to tactical initiatives.
  • Leading product development and coordinating with engineering, marketing, UX/UI and other teams, while ensuring product development is on track and adjusting schedules as required.
  • Act as the key authority and point of contact for project development concepts, business strategy and business models.
  • Producing and reviewing product requirements documents (PRD) and make creative recommendations to expand product base and vision
  • Plan, direct, supervise and control the execution of assigned product team (business) functions. Manage identification of business opportunities which can be met through the development of digital solutions.
  • Create, make decisions and maintain a value-based prioritised backlog of opportunities for products which align to Al Futtaim business strategy and goals. Develop business cases and economic models backed by data.
  • Lead and create the appropriate measurement capabilities to monitor product performance and iterations on the product
  • Utilise data, including transactional data, usage statistics, primary guest research, and industry analyst reports to inform prioritisation and solutions
  • Partner with stakeholders across the organisation to ensure operational support for go to market plans
  • Maintain awareness of third-party capabilities that provide viable product solutions. Negotiate contracts and manage vendor relationships
  • Accountable for the creation of user stories and acceptance criteria. Utilise story mapping techniques to inform the creation of release plans, with a strong bias towards incremental delivery and iteration.
  • Deliver results for key product metrics and goals that supports business objectives
  • Provide support during system outages or emergency situations
  • Marketplace Management and leadership;
  • Own the end-to-end experiences from both technical and business perspective and create the prioritized road map for the marketplace initiative
  • Manage prioritization and trade-offs to ensure the right features are built with the right quality at the right time.
  • Act as subject matter expert on the entire marketplace Business and Technical activities; Marketplace set-up, MP API Integration best practices 
  • Seller on-boarding and management, Seller optimization MP Commercial strategy.
  • Deploy winning tactics within AFG marketplace initiative
  • Manage the relationship with the MP platform and service provider, while leading the entire development phase from concept to launch


Localization Management and leadership;

  • Own and lead the entire product Arabization/ localization while managing the entire life-cycle of multiple Translation projects
  • Define and independently drive mechanisms to prioritize and improve localization across multiple products and languages simultaneously
  • Develop project plans, establish SLAs and workflows for internal teams and external vendors
  • Manage time, budget, resources, and quality control across multiple product development teams
  • Lead team members including project managers, engineers, translators and publishers etc
  • Head and direct department initiatives consisting of translation quality, vendor strategy, process improvements and tools improvements.
  • Develop Digital Localisation Strategy for AFG Digital Retailing
  • Support businesses in their day-2-day translation management and provide technical support for all the Translation Management platform activities
  • Manage the entire relationship with both the Translation Management platform provider and the outsource agency.


WebOps Management and leadership;

  • Manage the entire support functionality (L2 & L3) for all eCommerce Mobile apps, Web and backend services to drive continuous improvement within the consumer products and services portfolio
  • Setting up support structure for businesses
  • Lead the Web Operation team and define their sprints scope and priorities
  • Manage the relationship with all eCommerce businesses to define business opportunities through feature development


Minimum Qualifications and Knowledge;

  • Bachelor's degree, or equivalent certification in Computer Science or any related technical stream
  • Demonstrable experience and accountability in leading and managing Digital properties, eCommerce 
  • Solid knowledge of website and mobile analytics tools (e.g., Coremetrics, Google Analytics, Mixpanel, Omniture)
  • Holding an Agile product management and project management certifications like CSM, CSPO, PMP or PMI-ACP will be an advantage
  • Abreast with the latest trends and best practices in Digital product management and Enterprise eCommerce domain


Work Experience required;

  • 4+ years of extensive digital product management experience that can demonstrate a track-record in delivering committed product features on-time with high quality.
  • Prior experience overseeing the development and management of any major eCommerce search, catalog or PIM capabilities, preferably for a Brick and Click retailer in the region or in the Americas
  • Experienced in preparing, monitoring, analyzing and delivering detailed Product plans, Business cases and Customer journey mappings
  • Highly developed written, verbal and presentation & interpersonal skills with the ability to communicate with stakeholders and colleagues at the highest level.
  • Proven success defining technical product features and driving features from cradle-to-grave. 
  • Experience implementing best practices in Digital product management like KANO analysis, Scrum Product Ownership, LeanStartup and Agile product prioritization techniques

Behavioral Competencies;

  • Strong attention to detail, proactive and flexible approach with ability to multi-task
  • Ability to work effectively under pressure and meet established deadlines
  • Ambitious, resilient and driven, with the desire to succeed
  • Passionate about their work with a can-do attitude
  • A team player capable of working cross-functionally in a collaborative manner
  • Results-orientated, with the ability to drive and deliver the implementation of new ideas
  • Excellent presentation, time management and delivery skills



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