Senior Performance Marketing Specialist | Retail | UAE

Job Requisition ID: 179571 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview Of The Role:
The Sr. Performance Marketing Specialist is responsible for defining, launching, and scaling performance marketing strategies across Al Futtaim Retail in the Middle East and Asia. The role involves managing performance marketing outcomes in MENA and Asia, focusing on growth, efficiency, and market scaling, while supporting brand awareness and customer value. The Specialist will also align performance marketing activities with brand objectives, stock availability, and product priorities.

What You Will Do:

• Define, launch, and scale region-specific performance marketing strategies to drive traffic and grow sales.
• Own and optimize the delivery and performance of paid search, paid social, display, and programmatic campaigns across retail platforms like Google, Meta, and other relevant tools.
• Manage multi-channel and multi-market paid media budgets to achieve revenue, ROAS, CAC, and customer acquisition targets.
• Collaborate with Brand, Digital Trade, and CRM teams to align paid media activities with stock availability, product priorities, and broader marketing calendars.
• Oversee the development and optimization of performance marketing creative and content assets, ensuring alignment with brand standards and performance goals.
• Utilize a strong test-and-learn approach and data-driven decision-making in a fast-paced, multi-market environment.

Required Skills To Be Successful:

• Hands-on experience with PPC and Paid Social platforms such as Google Ads and Meta Business Manager.
• Strong web analytics skills using Google Analytics or similar tools.
• Proficiency in using retargeting platforms like Criteo and RTB.
• Advanced MS Excel skills and experience in BI tools like Tableau or Power BI.

What Qualifies You For The Role:

• At least 5 years of experience in performance marketing with responsibility for multi-market or regional accounts and budgets.
• Proven track record in delivering data-driven marketing campaigns that achieve strong ROI and enhance brand metrics.
• Experience with end-to-end management of digital paid advertising initiatives across multiple markets.
• Expertise in performance marketing channels including Display, SEM, Paid Social, and App marketing.

About Al-Futtaim Retail

Al-Futtaim Retail has established itself as one of the leaders in Retail across the Middle East, Africa & Asia over the past 30 years. We have developed partnerships with some of the biggest and most respected Brands in the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of the largest Global partners of Marks and Spencer’s in both regions with over 75 stores offering both fashion & food options.
 
Most recently we have been responsible for bringing brands to the Middle East for the first time with the exciting launches of Watsons and B&Q and we aim to continue to be agile and adaptive to our markets with new launches and further development. For this to be possible we aim to recruit the best talent from all backgrounds who will continue to challenge and develop our diverse workforce which includes over 100 nationalities across 12 countries. Join us today and make a difference…