Senior Manager, Cards & Lifestyle | Corporate Services | Financial Services

Job Requisition ID: 172172  

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview Of The Role:

• The Senior Manager, Lifestyle Engagement & Partnership Ecosystem is responsible for spearheading the development of exclusive lifestyle engagement strategies and partnerships for Ultra High Net Worth and affluent clients. This role focuses on enhancing customer retention and loyalty through premium experiences and strategic alliances with luxury brands, helping to differentiate the bank's offerings in the competitive private banking sector. The incumbent will oversee a team dedicated to engagement and acquisition, driving the success of the bank’s comprehensive UHNW client-centered value proposition.

What You Will Do:

Lifestyle Strategy & Client Retention

• Design and implement an exclusive lifestyle engagement framework that complements the bank's UHNW client strategy.
• Deliver personalized and high-touch experiences across client journeys to deepen emotional connection and lifetime value.

Strategic Ecosystem Development

• Establish and manage partnerships with premium brands across sectors, including private aviation, fine dining, luxury fashion, art, travel, and wellness.
• Lead negotiation and integration of high-value offerings and privileges for the bank’s top-tier customers.

Cross-Functional Integration

• Collaborate with Private Banking, Wealth, CRM, and Marketing teams to embed lifestyle elements across digital and human-led touchpoints.
• Act as the voice of lifestyle engagement in product design, campaign development, and client servicing enhancements.

Team Leadership

• Manage and guide the Lifestyle Partnerships Manager and Brand Alliance Manager.
• Set team objectives aligned with client retention, engagement, and partner performance.

Measurement & Optimization

• Define KPIs tied to client retention, partner ROI, and campaign engagement.
• Track, report, and optimize program effectiveness to ensure business and brand impact.

General

• Develop strategies and initiatives that align with the bank’s strategic goals and client loyalty objectives.
• Ensure a high standard of client satisfaction through strategic partnerships and community engagement efforts.
• Oversee budget allocations and resource management to maximize program efficiency and effectiveness.

Required Skills To Be Successful:

• Strategic mindset with strong orientation toward customer retention and value management.
• Strong network across the GCC luxury and lifestyle ecosystem.
• Excellent stakeholder management and partner negotiation skills.
• Ability to lead and inspire a small, high-performing team.

What Qualifies You For The Role:

• Bachelor's degree in Business, Marketing, or Luxury Management; MBA preferred.
• Minimum of 8 years of experience in UHNW client engagement, partnership management, or brand strategy within banking, hospitality, or luxury services.
• Proven leadership experience managing high-impact programs and external partner ecosystems.
• Deep understanding of UHNW client behavior, privacy expectations, and service standards in financial services.

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