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Senior Content Lead | Retail eCommerce | Dubai

Date: 02-May-2021

Location: Dubai, AE

Company: Al Futtaim Private Company LLC

Job Requisition ID: 89882 

No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives. Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get? The chance to push the limits every single day.


As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, Robinsons, and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.


Come join us to live well, work better, and be the best.


About the role

We are currently seeking an experienced Content Lead to carry out end to end management of the content creation of Al Futtaim Group eCommerce website portfolio. The Senior Content Lead plays a critical role in helping the firm create interactive and written content that add value to the thousands of products sold on AFG websites.


The role will be responsible for the creation, optimization and execution of the naming convention as well as the creation of the content itself (Product titles, descriptions, unique selling points). Overtime the role will evolve into team leader and will encompass broader responsibilities such as blog article creation and will ultimately lead a team of content creators.



  • Work closely with the SEO Specialist to produce quality content that will not only appear in search engines, but drive traffic to the site, and convert into sales.
  • As a member of the center of service, the role will also build the content creation processes, SLAs and reporting structure.
  • The role will also assist the performance marketing team into content creation (Captions, Push notifications, email headlines)
  • When required, produce more general (site-wide) customer information such as FAQs, Product Descriptions, About Us, Terms of Use, Privacy Policy, Help Pages, Projects Articles, Newsletters, etc.)
  • Create content description for AFG Ecom websites          
  • Create the Content creation process (briefing document, SLA, etc.)          
  • Create naming conventions        
  • Drive a team of external content writers (for blogs)         
  • Assist the performance marketing team
  • Reporting
  • Building strong relationship with internal teams. Excellent communicator within internal team to support correct timely execution              



Minimum Requirements:

  • 4Y+ in Ecommerce Content Creation & Bachelor's degree, or certification, in English, communications, journalism, marketing or a related field.


Minimum Experience and Knowledge: 

  • Minimum of 3 years of experience as content writer preferably within an eCommerce organization.
  • Excellent English skills (speaking, writing and reading).
  • Strong copywriting skills gained in a web environment, high standard of written English.
  • Sensitivity to Health and Beauty products
  • Strong copywriting skills in a web environment, with a high standard of English and understanding of SEO guidelines.
  • Arabic language would be an advantage.


Job-Specific/Technical Skills required to complete the tasks:

  • E-com experience is must (4+ years)
  • Fast and accurate proof-reader.
  • Knowledge of standard concepts, practices, and procedures within a software life cycle.
  • SEO Experience would be an advantage.
  • Understanding of accessibility issues and solutions, including legal/compliance.
  • Autonomous
  • Knowledge of a PIM tool (such as Akeno)


We’re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.


Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.


As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.