Product & Pricing Executive | Al-Futtaim -Automotive | BYD & Polestar | UAE

Job Requisition ID: 174703 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview Of The Role:

The Product & Pricing Executive will work closely with the Senior Manager and General Manager for Product and Pricing to develop strategies for BYD and Polestar vehicles. The role involves conducting market/segment analyses and competitor evaluations to support informed decision-making. The executive will focus on optimizing product positioning and ensuring profitability by delivering data-driven insights. Tasks include collaborating with sales and marketing teams, developing product launches, and maintaining adherence to Principal standards. Success is measured through timely delivery of product plans, accurate market projections, stakeholder engagement, and successful product introductions.

What You Will Do:

Product Lifecycle Management

• Develop and support complete product & pricing proposals for all existing and new BYD and Polestar models, including market/segment analysis, competitive basket creation, equalization, trim strategy, price walks, and 3-5 year volume proposals.
• Support marketing team and L&D Manager in developing USPs, showroom spec sheets, marketing materials, and website content for all models.
• Collaborate with sales and marketing teams to define product positioning and competitive advantages.
• Ensure timely delivery of product plans and conduct segment market share growth analysis.
• Gather and analyze monthly data for market and segment performance projections.

Stakeholder Collaboration

• Work with Brand General Managers to determine ideal Product Offer and Positioning for each Carline and Series.
• Provide regular and relevant information about the car industry to senior management and cross-functional teams.
• Collaborate closely with OEM/regional offices and brand marketing managers in development of material for new and existing models.
• Ensure timely provision of feature/benefit information for marketing collateral.
• Ensure accurate product data in all published materials.

Pricing

• Conduct in-depth pricing and product analyses to determine pricing strategies and assist in setting list prices and price policies.
• Produce Positioning Analysis (Equalization/Visual and Value Adjusted Pricing) Analysis for each carline.
• Generate monthly reports on product and price mix for internal and principal reporting while monitoring market conditions, positions, and trends.
• Contribute to budget building to support Financial Controller.
• Conduct regular price, specification, and positioning reviews.

Drive Principal Standards

• Stay updated with competitive brands and their product launches by monitoring press, websites, and principal inputs.
• Conduct and analyze market studies to identify opportunities for innovation.
• Recommend and set up market studies to explore global trends and initiatives for the UAE market.
• Ensure compliance and alignment to Principal reporting.
• Initiate and support successful launch of hybrid/alternative energy products.

Product Launches

• Conduct product launch meetings to ensure successful launch of new products.
• Anticipate market evolutions and customer expectations, analyzing industry products and pricing compared to BYD and Polestar models.
• Communicate new model introductions, facelifts, and product changes within the corporate office and facility wide.
• Provide ongoing sales support material to sales teams with the Product and Price Manager.
• Improve management of aged stock through effective product launch strategies.

Required Skills To Be Successful:

• Professional written and verbal communication and interpersonal skills.
• Strong project management and organizational skills.
• Analytical skills to interpret financial and market data accurately.
• Ability to innovate and solve problems effectively.

What Qualifies You For The Role:

• BA degree in marketing, automotive engineering, or equivalent experience.
• Minimum 2 years experience in automotive pricing and product management at OEM or major distributor level.
• Experience with pricing tools and managing multiple priorities in a fast-paced environment.
• Previous experience or knowledge of GCC markets and mass market automotive brands.

About Al-Futtaim Automotive
A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.
Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM.
We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences. 
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment.
What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.