Marketing Manager | Al Futtaim Malls

Date: 18 May 2023

Location: Dubai, AE

Company: Al Futtaim Private Company LLC

Job Requisition ID: 153278 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day




Al Futtaim Malls is currently recruiting for an exciting role as a Marketing Manager, to join one of the malls under the portfolio; Arabian Centre.



To promote awareness of the Arabian Center portfolio of brands across the site wide community including, commercial leasing, residential sales and leasing. Responsible for execution of planned marketing activities through advertisements, PR, campaigns, and events which effectively reaches the target audience, and firmly establishes the brand within the market. Working together with Al-Futtaim group brands to strengthen the message and ensure timely and effective marketing strategies that are within brand and budget according to the groups business objectives, relating to profitability and growth.



  • Marketing strategy planning and budgets / Media & Advertising plans – sets yearly strategies and plans for the SPVs responsible for and in relation to the teams within Arabian Center / Mall marketing and group brands)               
  • Communication – communicates with the other SPVs located on the property along with group brands (and not limited to) as well as residential and retail tenants and visitors to Arabian Center       
  • Residents Updates (residential site / memos / newsletter etc)
  • Market Research & Intelligence – ensures that competitor research on like properties in UAE and GCC is accounted for, together with general real estate news that could impact on Arabian Center brand (leasing / retail / development / RERA / government regulations updates etc). Market research to determine requirements for new business
  • Quarterly competition analysis reports
  • Daily news reports / monthly synopsis & recommendations
  • Website / Online Digital Activation – Ensures at all times that the Arabian Center website is up to date, takes into account new technologies & trends and builds the strategy
  • Updates – monthly report of updates
  • Public Relations – working together with the PR Manager to promote and create newsworthy items to increase the AVE and awareness of Arabian Center within the media       
  • 1:1 Speaking programme
  • Measurement – ensure all marketing activities are trackable and measured to review ROI             
  • End of year report all activities / ROI
  • Cross Promotions – working with group brands to further ROI, reach and effectiveness of spend and not limited to group brands, but also to identify tenants or external companies          




Minimum Qualifications and Knowledge:

  • Bachelor degree in marketing / business or related field or equivalent professional qualification
  • Digital and online activation awareness


Minimum Experience:

  • Minimum of 7-10 years in a  marketing or business related discipline in real estate / retail marketing
  • Minimum 2 years in GCC region
  • Asia / GCC marketing experience is preferred but not essential
  • Proven experience in customer and market research
  • Experience in working with external agencies, events, PR and advertising
  • Arabic speaker is a must


Behavioural Competencies :

  • Excellent attention to detail, written and verbal skills
  • Ability to work within a team environment
  • Able to motivate and lead staff
  • Ambitious & goal orientated
  • Adaptable and innovative thinker / Works well under pressure
  • At home with the media




About Al-Futtaim Malls 
Al-Futtaim Malls provides development and asset management expertise, specializing in building retail-led super regional malls in prime locations across MENA and beyond. With a proven track record of creating both sustainable revenue growth and value enhancement for tenants, Al-Futtaim Malls delivers exceptional experiences and exciting shopping environments for customers. 

Part of the Al-Futtaim Group, Al-Futtaim Malls leadership team brings more than 30 years of experience and a deep understanding and knowledge of the retail sector, both from a shopper’s point of view but as curators of space or landlords to other brands. The company has a directly managed portfolio including over 9 million sqft of retail space across four malls in the MENA region and two under development. Malls under the Al-Futtaim Malls portfolio include Dubai Festival City Mall and Festival Plaza in the UAE, Cairo Festival City Mall in Egypt, Doha Festival City in Qatar and Zenata Mall, Morocco.

Leveraging on the expertise of its parent company, Al-Futtaim Malls established PLEX Management Services offering a full array of services including asset management and development, leasing, and brand experience expertise to shopping mall landlords and retail organizations globally. Implementing global best practice and deploying Al-Futtaim Mall’s deep understanding of mall management and retail dynamics, PLEX promises to deliver continuous growth and long-term value for its partners.

For more information on Al-Futtaim Malls, please visit