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Deputy Sales Manager | IKEA | Dubai II, UAE

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Date: 18-Apr-2019

Location: Dubai, AE

Company: Al Futtaim Private Company LLC

About Al-Futtaim Private Company LLC


No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives. Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get? The chance to push the limits every single day.


As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, Robinsons, and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.


About Al-Futtaim IKEA




We are a values-driven company with a passion for life at home. Our vision is to create a better everyday life for the many people.


Al-Futtaim IKEA holds the franchise rights for IKEA in Egypt, Oman, Qatar and the United Arab Emirates.


About you

You are a passionate person ready for a bigger scope of responsibility. You are curious to challenge existing ways of working and able to develop new knowledge, skills & behaviors. You create an environment where IKEA’s values are a strong and living reality that adopts the diversity of co-workers and visitors. 


What’s more, we believe that you have the following knowledge, capabilities and motivation:

  • Live and share the IKEA values every day
  • University degree

  • 5 years Retail experience in a management role, IKEA experience is preferred

  • Strategic planning and analytical skills

  • Problem solving

  • Excellent communication

  • Interpersonal skills


About the role

You are responsible to manage the Market hall department and support the team to provide visitors & customers with a positive shopping experience and a high level of customer satisfaction through the enhancement of the competitive strength of the IKEA product range, the low price perception and reinforcement of the self-choice and self-serve concept. You will ensure achievement of Market hall sales targets and profit levels by fulfilling commercial and service objectives.


Key Specific Accountabilities:



  • Coordinate with the In-store Logistic Manager to maintain adequate stock levels and control inventory.
  • Constantly liaise with the Showroom and In-Store Logistics Managers to ensure sales space is optimized. This is supported through the analysis of top selling items, movement of stock and ensuring there is sufficient cover available for fast moving items.
  • Develop the annual business plan of the Market hall department and areas of responsibility to successfully meet operational and financial goals.

    Contribute to the planning and execution of the store's commercial calendar in co-ordination with the Communication & Interior (Comm-in) Design, Marketing & Range & In-Store Logistics Managers.

    Support the business plan and the IKEA store position in a competitive market through evaluation of the product range, sales information, customer’s feedback/ behaviour and market competition. In addition steer performance of the Market hall to maximize sales and optimize long-term profit by placing focus on: (1) The application of an efficient & staffed sales mechanism that enables visitors to purchase through self-choice and self-service, (2) The implementation of sales objectives defined in the Market hall sales budget, (3) The standards for the store operating procedures in the Market hall and self-service areas.

    Optimize supply, steer sales and ensure smooth goods/ customer flows through, media and strategically placed products.  


  • Establish the sales budget on product area level (incl. stock levels, commercial plan, staffing, etc.) based on the range, goals and key figures in the business plan.
  • Control the budget & operational costs for the Market hall to maximize achievement of business goals.


  • Evaluate systems and methods in order to ensure efficient sales mechanisms, lowest prices and range efficiency, as stated in IKEA Concept documentation from Inter IKEA Systems B.V., are implemented in the Market hall.
  • Manage the Market hall according to the guidelines & mandatories in the "Store Operating the IKEA way" manual in order to reach the IKEA “Positioning Objectives” and the annual business plan.
  • Plan and implement Activity Areas according to the yearly commercial calendar and review results to ensure maximum sales & profitability.
  • Organize activities that strengthen a season or store theme and sell activity/ seasonal products that capitalize on sales for specified times of the year (e.g. Catalogue Launch, Bedroom/ Kitchens/ Home Organization activities, Sale, etc.). 

People Management & Development

  • Manage the recruitment and selection of the Market hall co-workers, training and development programs for all the co workers in the Market hall.
  • Ensure working methods, basic action routines and range information are understood and carried out in order to achieve objectives.
  • Identify, address and develop needs of the team and focus on career development of the co-workers in order to manage succession planning.




A few more things for you


Interest? Then please join us for a rewarding career journey!


We are here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.


Before you click, “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.


As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.


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