In-Store Digital Specialist | Retail | IKEA RSO Jebel Ali

Job Requisition ID: 181032 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview Of The Role:
The Instore Digital Specialist is responsible for enhancing both customer experiences and coworker efficiency by driving and refining instore digital solutions. They serve as the crucial bridge between physical store operations and digital platforms, ensuring the effective implementation and optimization of technologies such as marketing automation and AI initiatives. This role supports the scalable rollout of these solutions across stores, focusing on operational readiness, coworker training, and performance measurement.

What You Will Do:

Digital Solutions Management

• Own and operate instore digital solutions such as kiosks, assisted selling tools, digital signage, mobile tools, and customer meeting point solutions across the store.
• Monitor and analyze performance of instore digital solutions, using KPIs to identify gaps and deliver actionable insights.
• Ensure operational readiness and adoption, including coworker training, SOP creation, and support during rollout and post-launch phases.

Omnichannel Integration

• Drive omnichannel integration instore, ensuring seamless connection between physical touchpoints and digital channels to reduce customer journey friction and improve cross-channel usage.

Marketing and AI Initiatives

• Support marketing automation execution instore to ensure campaign accuracy and increase engagement and conversion rates.
• Support AI-enabled and data-driven initiatives instore, such as assisted selling intelligence, ensuring successful pilot execution and readiness for scale.

Stakeholder Coordination

• Coordinate vendors and internal stakeholders to ensure smooth delivery, maintenance, and enhancement of digital solutions.

Required Skills To Be Successful:

• Strong documentation and training capabilities.
• Analytical and improvement-oriented mindset.
• Comfortable operating in fast-paced retail environments.
• Experience supporting AI or data-driven initiatives.

What Qualifies You For The Role:

• Experience working with digital solutions in a retail or omnichannel environment.
• Strong understanding of customer journeys across physical and digital touchpoints.
• Working knowledge of instore technologies, APIs, CMS, basic integrations, and analytics tools.
• Hands-on experience in web and mobile technologies, with experience in programming languages.

We’re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.

Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.