Head of Product - Rewards and Customer Engagement | Blue Rewards | Corporate Services |

Date: 12 Jun 2025

Location: Dubai, AE

Company: Al Futtaim Private Company LLC

Job Requisition ID: 169582 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

 

Overview of the role:

The AGM - Product Development will create, design, implement and continuously improve Al-Futtaim’s AI product and pipeline. This role will work in a fast-paced environment, and collaborate with cross-functional teams, and business stakeholders, to deliver our AI product vision. In this role, the right candidate will be responsible for organising, prioritising and communicating the product roadmap to senior stakeholders across Al-Futtaim’s divisions and partners.  The focus will be to deliver the product roadmap by continuing to improve the overall customer experience and launching new product features. 

 

What you will do

Strategy:

•  Support the development of Blue’s Rewards and Customer Engagement product development strategy 
•  Manage and optimise the product development framework and governance.
•  Develop business cases, with input from business stakeholders, for digital investments and priorities in product development
•  Advise and work closely with the marketing and engineering teams to deliver high-quality products

 

Delivery:

•  Lead the delivery of the product roadmap in line with product strategy
•  Support the delivery of the product P&L and develop features to ensure delivery of financial targets
•  Manage the organisation, prioritization and communication of the product roadmap
•  Lead product teams from conception to launch of different types of product features 
•  Ensure delivery is in line with the product development framework including high quality requirements capture
•  Ensure the development of the product management team through appropriate training and development in line with Group policies

 

Research and Monitoring:

•  Lead research, interpret and communicate the voice of the customer (users and internal/external business stakeholders)
•  Use a data-driven approach to understanding customer interactions  to validate product features, problems and/or opportunities
•  Lead industry research, as necessary, for competitive benchmarking and to support feature development
•  Keep up to date on UI/UX, mobile app and tech trends to support new feature development and optimisation 

 

Required Skills to be successful:

  • Commercial acumen
  • Clients' engagement
  • Stakeholder & team management 

About the Team:

  • You will be reporting to GM Technology & Data - Blu

 

What equips you for the role:

  • Bachelor degree  
  • 7-10 years’ experience in product management with specific experience in mobile app development
  • Perceptive and creative leader and a reliable problem solver
  • Experience in managing a team of product managers and coordinating cross-functional teams
  • Proven track record in developing and implementing end-to-end product strategies aligned to the product and company vision including roadmap and release planning, backlog management and user story writing, testing and quality control 
  • Experienced in agile methodologies and appreciation of the role of UI/UX, engineering and development
  • Deep understanding of digital strategy and product strategy
  • Experience in managing high performing teams within large organisations
  • Strong focus on customer experience, customer propositions and commercial realities of running a consumer app
  • Great understanding of CX/UX/UI and how they work together
  • Experience of Android and IOS apps a benefit
  • Background in engineering or technology preferred
  • Experience in loyalty programs is a plus, should be able to effectively assess the feasibility with the development team and technical stakeholders

 

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Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

 

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