Head of Marketing | Blue Rewards | Corporate Services

Job Requisition ID: 169514 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview of the role:

Responsible to supervise the development & execution of Marketing strategies & plans for the Blue brand  with an objective to drive strong brand image, KPISs, establish our positioning as market leaders in the category.

What you will do

Marketing Strategy
Develop the integrated regional marketing strategy & implementation roadmap of BLUE including but not limited to product launches, communication campaigns for both corporate & tactical.
• Drive brand awareness, consideration, and relevance amongst the target audiences.
• Drive market share growth through development of brand equity and improved customer loyalty
• Monitoring of consumer behaviours, market trends, demographics, competitor activities.

Activation & Campaigns
• Manage and coordinate external agency partners
• Lead, activate and execute consumer communications across integrated communications’ channels
• Coordinate with the digital team to ensure pure integration on strategy implementations & campaigns.
• Sustain a performance measurement framework across key platforms to drive sustainable growth and continuous improvement
• Responsible for financial planning and reporting (paired with KPI framework to deliver campaign attribution/ROI measurement).
• Ensure pure integration of campaign with relevant local insights’ implementation in various countries.

Customer Experience
• Support delivery of exemplary Customer Experience across all brand touchpoints 
• Improving Customer Experience in partnering retail sales spaces and workshops by implementing a branding strategy that is consistent throughout the POS

Team Management
• Drive a talent development system that creates marketing professionals who are recruited correctly, developed, coached, and engaged through performance management, learning, development, and succession planning.  
• Lead a lean and effective Marketing structure & team
• Drive performance of Marketing team through measurable KPIs
• Ensure 100% compliance with Standard Operating Procedures 
• Drive Al-Futtaim Values in workplace

Required Skills to be successful:

• Minimum 10 to 15 years’ work experience in Marketing & Communications
• Advertising agency experience
• Multi Market & communications’ channels’ experience
• Experience delivering strategies with high Customer Centric approach

About the Team:

• You will be reporting to Chief Marketing Officer

What equips you for the role:

• Minimum 10 to 15 years’ work experience in Marketing & Communications.
• Advertising agency experience a definite plus.
• Multi Market & communications’ channels’ experience
• Experience delivering strategies with high Customer Centric approach
• Strategic and structured business, sales & marketing understanding - long term and short term
• Clear strategic thinking, and ability to create buy-in and influence at a senior level through formalized proposals and business cases.
• Strong communication skills with external / internal stakeholders.
• Ability to lead and motivate others through strong leadership skills, whether through direct line management or via a matrix setup.

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Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.