Head of Creative Lab | Al- Futtaim Automotive

Job Requisition ID: 181509 

About Al-Futtaim
Established in the 1930s, Al-Futtaim is one of the most diversified and progressive privately held regional businesses, headquartered in Dubai. Operating across more than 20 countries, the Group spans automotive, financial services, real estate, retail and health. With more than 40,000 employees, Al-Futtaim represents over 200 of the world’s most recognised brands, including Toyota, Lexus, IKEA, ACE and Marks & Spencer. Driven by its purpose to enrich lives and elevate communities, Al-Futtaim focuses on digital innovation, AI, sustainable growth and strategic partnerships, creating long-term value for customers, communities and partners while building a responsible legacy for future generations.

Overview of the role
Al-Futtaim Automotive is building a Creative Lab to shape how its digital experiences look, feel and perform across a diverse portfolio of automotive brands.
We are looking for a creative technology leader who can unite product design, generative AI, social-first content and experimentation. You will lead a multidisciplinary team delivering distinctive, accessible and measurable experiences across websites, apps, e-commerce, vehicle configurators, owners’ portals, WhatsApp, social media and employee-facing AI interfaces.
It is a hands-on leadership opportunity for someone who understands that great creative work must do more than look good. It must engage, convert, learn and improve.

What you will do
•    Lead the Creative Lab: Build and develop a multidisciplinary team spanning product design, research, creative technology, generative AI, social content and creative analytics. Strengthen in-house capability while managing agency and creator partnerships.
•    Build a multi-brand design system: Establish reusable components, design tokens and design-to-code standards that support distinctive English and Arabic experiences across web and mobile platforms.
•    Scale generative AI production: Develop production-grade workflows for copy, imagery, video, voice and personalized creative. Maintain robust controls for human review, OEM approvals, intellectual property, product accuracy, data privacy and brand safety.
•    Create social-first content: Use trends, social listening, creator partnerships and performance insights to produce culturally relevant content for platforms such as TikTok, Instagram Reels, Snapchat and YouTube Shorts.
•    Deliver personalized experiences: Turn customer segments and real-time signals into relevant content and interfaces across websites, apps, WhatsApp, email and other digital channels.
•    Make experimentation the default: Embed A/B and multivariate testing across interfaces, journeys and creative. Use evidence to improve conversion, engagement, usability, organic performance and cost efficiency.
•    Champion research and accessibility: Establish continuous customer research and ensure priority experiences meet WCAG 2.2 AA, Arabic and right-to-left requirements. 

What you will bring
•    A Bachelor’s or master’s degree in human-Computer Interaction, Interaction Design, Digital Media, Creative Technology, Computer Science or a related discipline
•    12+ years of experience across UX/UI, product design and digital creative
•    5+ years leading multidisciplinary teams
•    Proven ownership of a multi-brand or multi-product design system in production
•    Experience scaling generative AI content pipelines, with measurable improvements in speed, cost or production capacity
•    A track record of social-first content with strong organic performance
•    Experience leading A/B or multivariate testing with measurable uplift
•    Experience delivering personalization across customer segments or channels
•    Strong knowledge of interaction design, customer research and accessibility
•    Experience designing and producing content for English and Arabic audiences
•    A portfolio linking creative decisions to customers, commercial or performance outcomes

Experience in automotive, e-commerce, consumer technology, media or telecommunications is preferred. GCC experience would be advantageous. 

Technical capabilities
Your technical experience should include several of the following:
•    Design systems, Figma, design tokens and Storybook
•    LLMs, diffusion models, generative image, video, voice and avatar workflows
•    Social listening, creator content, video production, and hook and retention analysis
•    Personalization and dynamic creative optimization
•    A/B and multivariate testing, statistical power and behavioral analytics
•    Usability research, WCAG 2.2, RTL design and Arabic typography
•    Motion design, conversational design or real-time 3D visualization 

What success will look like
•    Distinctive and consistent experiences across the automotive brand portfolio
•    Improved customer usability, engagement and conversion
•    Faster and more cost-effective content production through generative AI
•    Stronger organic performance from social-first content
•    Increased adoption of reusable design-system components
•    More relevant, personalized customer experiences
•    Creative and interface decisions supported by controlled experimentation
•    Accessible experiences with strong Arabic and right-to-left parity
•    Robust brand-safety, intellectual-property and product-accuracy controls 

Ready to build what comes next?
If your experience sits at the intersection of product design, generative AI, social culture and experimentation, we would like to hear from you. Show us the systems you built, the teams you led, the production workflows you scaled and the measurable impact of your creative decisions.

Join us in building a Creative Lab where every experience is distinctive, every asset is designed to perform and every idea has the opportunity to prove its impact.

Al-Futtaim Automotive is one of the region's leading mobility businesses, operating across eight countries in the Middle East, Asia and North Africa.

With a portfolio of more than 25 world-leading brands, we deliver one of the region's most comprehensive mobility ecosystems.

Our capabilities span passenger vehicles, commercial vehicles and industrial equipment, backed by integrated logistics, leasing, aftersales and financial services that deliver a seamless customer experience across every stage of the mobility journey.

Our vision is to become a world-class mobility player, creating better experiences for our customers through innovation, digital transformation and a relentless focus on customer experience. We work alongside some of the world's most trusted automotive brands to shape the future of mobility, delivering solutions that meet the evolving needs of individuals, businesses and communities.

Behind everything we do is a team of more than 9,000 colleagues united by ambition, collaboration and a shared commitment to progress. Together, we're shaping the future of mobility, embracing new technologies and creating better experiences for our customers.  At Al-Futtaim Automotive, you'll be empowered to turn ambition into action and help move our customers, our business and your career forward.