Digital Marketing Executive | Retail | Al Futtaim Watches & Jewelry | UAE

Job Requisition ID: 172849 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

• As a Digital Marketing Executive, you will be pivotal in extending the reach and influence of our brands by employing strategic digital marketing tactics across multiple platforms. Your role encompasses optimizing our website to enhance customer experience, managing eCommerce operations efficiently, and ensuring product and inventory data accuracy. By driving sales, maintaining rigorous reporting standards, and spearheading project launches—including new digital services and platforms—you will contribute to the ongoing success and innovation of the AFW&J business unit.

Sales

• Drive eCommerce net sales value and manage gross margin budget.
• Achieve NSV targets consistently.

Digital Marketing

• Collaborate with the marketing team for budget allocation in digital marketing.
• Interpret analytics to strategize and implement tactics for brand awareness, audience targeting, acquisition, and conversions.
• Achieve successful growth in brand awareness, traffic acquisition, and conversions.

Website Performance

• Optimize website functionality and enrich product information on the front-end.
• Increase the use of multiple images across brands and maintain website performance.
• Improve the customer checkout journey experience.

Product Management

• Monitor product price and inventory accuracy daily.
• Ensure inventory uploads align with SAP accuracy.

Project Management

• Automate real-time updates on Shopify.
• Introduce new payment methods and create brand accounts across digital platforms.
• Establish partnerships with affiliates and introduce new customer service options such as chat and order tracking.
• Successfully launch mobile app on iOS and Android platforms.

eCommerce Operations

• Collaborate with Process and Compliance team to update SOPs reflecting new processes.
• Ensure SOPs are current and effective.

Reporting

• Generate and circulate week-to-date, month-to-date, and year-to-date brand performance reports to Brand Managers.
• Implement feedback received based on performance reports responsibly.

• Proficiency in using Shopify backend for operations management.
• Strong analytical skills with experience in Google Analytics and Shopify analytics for tracking performance.
• Excellent communication skills for liaising with cross-functional teams and external partners.
• Ability to strategize and execute ROI-focused digital marketing campaigns across SEO, SEM, social media, and email.

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 3-5 years of experience in digital marketing, particularly with Shopify platforms.
• Proven track record in managing eCommerce operations and website optimization.
• Technical expertise in product catalog management, order processing, theme customization, app integrations, and customer support channels.

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Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.