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Customer Insights Manager | Group Marketing | Al Futtaim Group | Dubai

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Date: 15-Nov-2018

Location: Dubai, AE

Company: Al Futtaim Private Company LLC

No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives. Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get? The chance to push the limits every single day.


As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, Robinsons, and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.


Come join us to live well, work better, and be the best.

The objective of the role is to contribute to the Group’s CRM strategy, with a strong focus on delivering data analysis and actionable insights to support all Group Brand stakeholders.
This role will be based out of our corporate offices at Dubai Festival City and will directly report to the General Manager-Group CRM
Core Competencies:
  • Identify opportunities to drive customer value through CRM activities at Group level
  • Provide a detailed and complete understanding of customer bases  across all Group Brands leveraging the new Group CRM Platform and the Single View of the Customer (Hybris Marketing Platform)
  • Provide Corporate Marketing and business units with models (both segmentation and propensity) to aid targeting and understanding of customer behavior across businesses and Brands.
  • Own the delivery of insight and business intelligence which are cross-divisional, making recommendations to divisions and brands, for them to implement
  • Review customer data for trends, patterns and casual analysis to assist Brand and Divisions in understanding customer behavior cross brand and divisions
  • Advise business units of appropriate marketing actions based on the relevant information to ensure maximum Return on digital campaign investment, in collaboration with division marketing team
  • Propose appropriate and common measurement methodologies across the Brand and Divisions to understand digital campaign performance and implement for corporate digital campaigns
  • Perform and support marketing campaigns analysis to determine business impacts and Design, enhance, and distribute marketing reports that clearly communicate campaign and/or business results, for corporate campaigns
  • Identify data quality issues in the CRM DB and address the data cleansing actions that will be managed and executed at Division/Brand level
Industry Experience (Must Have):
  • Previous experience from working as a data analyst with focus on CRM and Customer Analytics
  • Mathematics and/or Statistics Bachelor’s degree or higher with at least 3-5 years previous work experience within Insight CRM space and 3-5 years in a Consulting or Market Research Agency
  • Strong understanding of data mining techniques, statistical concepts and predictive modelling. (e.g., neural networks, multi-scalar dimensional models, logistic regression techniques, machine-based learning)
  • Experience with Big Data technologies (eg. Hadoop, Cassandra, Hive, Pig, Impala, Parquet, etc.) and large Data Warehouse implementation (Oracle, Teradata, GreenPlum, SAP Hana, Netezza TF) or Data Lakes implementation (Microsoft, Oracle, Teradata, Cloudera, Amazon, …)
  • Experience in Reporting architectures (eg. SAS, MicroStrategy, Oracle, SAP BO, Pentaho, Tableau and Cognos)
  • Experience with predictive analytics tools (eg. SAS, SPSS, MATLAB)
  • Experience in CRM Modelling, Analytics & Campaign Execution (eg. MS Dynamics, SAS, Unica, Teradata, Oracle
  • Expertise with the Microsoft Office suite (including advanced Excel skills with embedded Pivot Tables & Macros; advanced PowerPoint usage for storyboard design and presentation)
  • Familiarity with marketing disciplines and particularly CRM to aid understanding and delivery of business objectives.
  • Passion for Analytics
  • Understanding of business financials, ROI & profitability
  • Ability to present complex information in simple terms with clear recommendations based on data insight
  • Maintain a good knowledge of relevant analytical and statistical techniques
  • Maintain a good technical knowledge of SAS, SPSS and other analytical and modelling software.
  • Ability to work in a fast paced environment, adapt easily to changing situations and demonstrates flexibility in juggling priorities
  • Problem solver with a can do attitude
  • Strong customer focus mentality
  • Teamwork



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