Campaign Manager - Thought Leadership | Group Communications | Corporate Services

Job Requisition ID: 170716 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

We are currently seeking a communications professional to join the Group Communications Team in the capacity of Campaign Manager – Thought Leadership.  

Overview of the Role

We are seeking a strategic and hands-on Senior Communications Manager to join our Group Corporate Communications team. This role is suited to a senior communications professional with a strong track record of delivering 360° integrated campaigns, managing cross-functional teams, and overseeing budgets. The Senior Comms Manager will play a key role in driving key campaigns and initiatives that elevate our corporate reputation, amplify thought leadership, and support key business priorities.

A core part of this role includes managing our People Advocacy initiative — a fast-growing community of employee brand ambassadors — and equipping them with the tools, content, and confidence to represent the brand in authentic and meaningful ways. The successful candidate will collaborate across functions, business units, and markets to deliver campaigns that are data-led, creatively executed, and results-driven.

This role will also oversee the work of project teams (including internal resources and external partners) and be accountable for campaign budgets, timelines, and delivery quality. The Senior Communications Manager will take ownership of content and messaging across core topic pillars — such as sustainability, innovation, digital transformation, and people — which are central to our brand identity and corporate narrative.

Key Accountabilities

• Plan, execute, and manage 360° communications campaigns across internal, digital, social, media, and stakeholder channels
• Lead the People Advocacy programme, including content development, ambassador engagement, community management, training sessions, and data-driven planning
• Identify synergies across divisions, functions and teams to align messaging, amplify reach, and maximise the impact of campaign assets
• Develop creative campaign narratives, messaging frameworks, and storytelling content that reflect the Group’s purpose, values, and strategic priorities
• Work with creative, media, and production teams to develop compelling visuals and multimedia content
• Track, analyse, and report on campaign effectiveness using key KPIs and insights to inform future activity
• Support the Global Head of Thought Leadership with special projects, strategic initiatives, and executive communications as needed
• Keep abreast of best practices and trends in integrated communications, digital advocacy, and stakeholder engagement
• Lead cross-functional project teams, providing direction, coordination, and quality control across multiple workstreams
• Manage campaign budgets, ensuring spend aligns with strategic priorities and delivers measurable value
• Develop and maintain strategic messaging and communications plans aligned to the Group’s core topic pillars — including sustainability, innovation, digital transformation, and people — which are critical to our brand identity and corporate narrative
• Insight-led, multi-channel campaign strategies and assets
• Integrated 360 communications plans and campaigns built around our strategic priorities
• Scalable People Advocacy content toolkits, guidelines, and engagement plans and amplification metrics
• Clear and compelling messaging aligned with the Group’s strategic direction
• Performance reports with recommendations for improvement
• Strong internal and external campaign alignment across business units and markets
• Project and budget oversight documentation with timely reporting on resource allocation and campaign ROI

Required Skills to Be Successful

• End-to-end campaign planning and execution across internal and external channels
• Stakeholder engagement and community management
• High-quality writing, messaging, and content development skills
• Strong project management and coordination capabilities
• Proficiency in digital and social media tools, content platforms, and analytics dashboards
• Excellent written and spoken English skills, Arabic language proficiency preferred
• Strong strategic thinking and problem-solving skills with the ability to translate business goals into impactful communications
• Ability to lead content and narrative development across key pillars, channels, and audiences
• Skilled in identifying and nurturing strategic communications opportunities and partnerships

What Equips You for the Role

• 10-15 years of experience in corporate communications, integrated marketing, or campaign management
• Proven experience delivering multi-channel 360° campaigns in complex or matrixed environments
• Experience managing internal engagement or employee advocacy programmes is highly desirable
• Demonstrated experience in leading cross-functional teams and managing budgets at a campaign or departmental level
• Proven ability to initiate, shape and execute thought leadership initiatives, including executive visibility and narrative development
• Experience building and managing strategic partnerships with internal and external stakeholders to amplify brand impact

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Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.