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Brand Manager | AF Watches & Jewellery | Dubai

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Date: 04-Jan-2018

Location: Dubai, AE

Company: Al Futtaim Private Company LLC

No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives. Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get? The chance to push the limits every single day.


As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, Robinsons, and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.


Come join us to live well, work better, and be the best.

AF Watches and Jewellery is currently looking for Brand Manager responsible for overall business management of the principal / OEM brands and will ensure product development, implementation and management of brand business plans to maximize sales and profits. You will also be responsible for co-strategizing and liaising with the brand principal to ensure effective brand communication and penetration within the region.


Key Accountabilities:


Budgeting & Sales accountability

You will plan the total seasonal purchase and will guide the merchandisers by setting forward estimates for the different buying groups, taking into account a number of variables, such as selling space, trends, feedback from stores, etc. You will attend buying fairs along with merchandisers and will ensure that the right products are selected in terms of ways, depth, etc. in order to generate maximum profit for the business. You will be accountable for ensuring annual sales turnover and GM targets.


Product and stock Management

You will regularly work on new market trends, design and collection development, merchandize planning for in-house /OEM brands, inventory management and timely stock liquidation minimising impact to profit.


Buying Management

You will regularly monitor the merchandise stock levels. You will analyse various reports (plan vs actual, viability of a particular item, stock cover, store cover, etc), gauges the merchandise performance (identify best/low sellers, etc) and then suggests/implements corrective measures. You will also need to do channel wise incentive schemes and promotions.


Pricing and Margins Management

You will evaluate the pricing of the merchandise prior to a season by doing a price simulation exercise, ensuring that the pricing delivers the margin target set. You will do competition analysis and recommends price changes, if and when required so that they are in line with the market; all is done in order to achieve set targets.


Principal Relationship

You will regularly communicate with principles, maintaining a good working relationship with them. You will negotiate prices, delivery plans, lead times, etc. You will provide feedback in terms of product suitability to the local markets, suggesting changes, alternatives and/or new specific products to be developed.


Team Management

You will manage a culturally diverse team of professionals. You will ensure the department is adequately staffed with competent individuals. You will ensure the team is consistently trained, developed and motivated in order to ensure continuity, versatility and effectiveness.


Coordination Activities
You will coordinate with marketing & operations for execution of marketing and promotional activities,, VM team for execution of visual merchandising activities and changes in display for each line, retail operations team to understand customer preferences & buying behavior, retail head to communicate inputs related to new store opening, and principals/ suppliers/ external entities for assistance required to carry out roles efficiently.


To be successfully considered for this exciting opportunity, you must be a degree holder in Merchandise Planning, Brand Management, Sales or Marketing with at least 5-7 years in the Principal / OEM watches business, multi-unit, multi brand retailing company (preferably) in the category management / brand management function, at least 1-2 years of experience in heading the group of brands / a large brand. Computer knowledge with expertise in MS Excel is a must, advanced exposure to retailing practices, promotions and visual merchandising activities, exposure in merchandise planning and brand management, should have exposure to creating OEM brands, buying/ sales function in a large retail company, and must have prior experience in managing relationship with large international Principals.



- Reports to Head of Brands

- Band G

- Work Level 1

- You must have been an Al-Futtaim employee for at least 18 months in order to be considered

- You must inform your HRBP in confidence of your application

- Please note that this vacancy may be advertised externally in the next week so apply without delay