Brand Experience Executive - UAE National | Al-Futtaim Motors | Toyota & Lexus

Job Requisition ID: 175983 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the Role

We are looking for a dynamic Brand Experience Executive to strengthen the presence of two iconic automotive brands—Toyota and Lexus—across every touchpoint. In this role, you will shape memorable brand experiences, elevate customer journeys, and support major activations, events, and retail experience initiatives across the UAE. If you are passionate about brand storytelling, customer experience, and delivering flawless activations, this role offers the perfect platform to make an impact.

What You Will Do

In this role, you will be responsible for bringing the brands to life across multiple channels:

Brand Experience & Activations

• Support and lead the execution of product launches, media events, showroom activations, and public engagements.
• Plan and execute showroom sales events designed to increase customer footfall.
• Collaborate with Senior Brand Managers on sponsorships and partnerships.
• Develop and refresh brand assets across sales and aftersales locations.
• Organize and manage brand-related internal and external events including showroom openings and refurbishments.
• Drive public activations and guerilla activities to elevate brand visibility.
• Manage event budgets and ensure strong PDCA reporting for continuous improvement.

In-store Experience & Brand Standards

• Analyze brand positioning and gather consumer insights.
• Partner with cross-functional teams to enhance the customer experience.
• Maintain and implement brand standards across all sales and service locations.
• Conduct regular audits and ensure alignment with customer experience and safety culture criteria.

Development & Growth

• Participate in leadership and professional development training.
• Support succession planning within the brand experience team by contributing to training, mentoring, and capability-building initiatives.

Required Skills to Be Successful

• Bachelor’s degree in Marketing, Communications, or a related field.
• Strong understanding of brand experience and UAE automotive events.
• Excellent organizational and problem-solving abilities, especially under pressure.
• Knowledge of technical production and event technology.
• Creative mindset and the ability to think critically and independently.
• Experience working with agencies and cross-functional teams.
• Ability to thrive in a fast-paced, dynamic environment.
• Strong execution skills with a positive, can‑do attitude.
• Awareness of social media trends (preferably millennial profile, as per JD expectations).

About the Team

You will join a passionate and collaborative Marketing & Brand Experience team, working closely with the Senior Brand Experience Manager and cross-functional stakeholders across Sales, Aftersales, HR, and Customer Experience. The environment is fast-paced, forward-thinking, and focused on delivering world‑class brand moments for two of the most trusted automotive brands in the region.

What Equips You for the Role

• Hands-on experience in events, activations, or brand experience—preferably within the automotive industry.
• A strong customer-centered mindset and the ability to interpret brand values into real-world experiences.
• A natural ability to influence, coordinate, and drive execution across multiple teams.
• A passion for innovation, creativity, and building unforgettable brand engagements.

About Al-Futtaim Automotive
A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.
Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM.
We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences. 
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment.
What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.