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Digital Marketing Executive | DOMASCO | Doha, Qatar

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Date: 24-May-2019

Location: Doha, QA

Company: Al Futtaim Private Company LLC

Job Requisition ID: 36269 

No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives. Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get? The chance to push the limits every single day.

 

As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, Robinsons, and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.

 

Come join us to live well, work better, and be the best.

Job Purpose:

The Digital Marketing Executive will be responsible for Digital Marketing strategy development and execution for all the brands under DOMASCO.

 

Key Responsibilities:

  1. Digital Marketing Strategy-        
  • Development of Digital Marketing Strategy for all DOMASCO brands based on set KPIs
  • Phased execution of the strategy
  • Results analysis using internal tools
  1. Social Media-
  • Develop a strategy for Social Media Management including lead generation & timely content management
  • Manage ad campaigns on Social Media
  • Management and supervision of the social media agency
  • Regularly co-ordinate with all the internal stakeholders to develop content strategy and for approvals of weekly content calendars
  • Ensure compliance of all the social media guidelines set by Al Futtaim group and brand principals
  • Stay updated with the latest social media technology and ad campaign formats
  1. Website & Mobile Management-            
  • Overall management of website and mobile application development
  • Monitoring and suggestions for improvement of key statistics based on website analytics
  • Should be comfortable with various web platforms like Adobe Experience Manager, Sitecore, Net Director, WordPress, etc.
  • Managing the CMS for all the websites including the corporate portals and principal site.
  • Regular analysis of web analytics and assessment of traffic and improvement areas
  • Ensure compliance of all web platforms with the guidelines set by Al Futtaim group and brand principals
  1. Digital Campaigns -        
  • Developing a strategy for Digital Media specific campaigns
  • Execution of offline campaigns on digital media
  • Experience with platforms like Facebook Ads & Business Manager, Google Ads, Google Analytics, etc. is a must
  • Create new ad campaigns based on brands sales and marketing objectives
  • Regularly analyses current campaigns and identify areas for improvement
  • Generate leads from the digital platforms that can be targeted by the sales team
  • Analyze the leads generated and track the lifecycle of the leads including conversion ratios and final sales
  • Identify key channels/sources for leads and optimize marketing budgets for sustained improvement in results
  • Co-ordination with the contact center to for leads qualification and leads analysis
  • Ensure compliance of all campaigns with the guidelines set by Al Futtaim group and brand principals.

 

  1. Principal-Dealer Co-ordination-
  • Regularly co-ordinate with key brand principal stakeholders to discuss and execute digital marketing requirements
  • Attend webinars/calls organized by brand principals and ensure implementation of requirement outlined in the calls
  • Update key DOMASCO stakeholders on the discussions in the webinars and calls and discuss and organize the next steps
  1. Digital Events -
  • Plan and assist the communications team in the execution of digital led events to be held in the offline space
  • Assist the communications team with all brand events from a digital viewpoint.

 

Qualifications, Experience & Skills:

  1. Minimum Qualifications and Knowledge-
  • Bachelors in I.T and a degree in business or marketing
  1. Minimum Experience-
  • 3 years related experience.
  1. Job-Specific Skills-
  • Good understanding to digital media like social media, websites, mobiles, etc.
  • Extremely well organised and able to multi-task
  • Excellent communication skills in English
  • Extensive experience with Microsoft Office Suite
  • Good understanding of technology
  • Background of Information Technology is a plus

 

  1. Behavioural Competencies-
  • Able to work under pressure while working to tight deadlines and attending to multiple tasks.
  • Able to work with all people internally and externally and build strong working relationships with all.
  • Able to liase confidentially and professionally with principals

 

 

KGM

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