Digital Marketing Executive | Retail | Al Futtaim Watches & Jewelry | UAE

Job Requisition ID: 175081 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview Of The Role:

• As a Digital Marketing Executive, you will be pivotal in extending the reach and influence of our brands by employing strategic digital marketing tactics across multiple platforms. Your role encompasses optimizing our website to enhance customer experience, managing eCommerce operations efficiently, and ensuring product and inventory data accuracy. By driving sales, maintaining rigorous reporting standards, and spearheading project launches—including new digital services and platforms—you will contribute to the ongoing success and innovation of the AFW&J business unit.

What You Will Do:

Sales

• Drive eCommerce net sales value and manage gross margin budget.
• Achieve NSV targets consistently.

Digital Marketing

• Collaborate with the marketing team for budget allocation in digital marketing.
• Interpret analytics to strategize and implement tactics for brand awareness, audience targeting, acquisition, and conversions.
• Achieve successful growth in brand awareness, traffic acquisition, and conversions.

Website Performance

• Optimize website functionality and enrich product information on the front-end.
• Increase the use of multiple images across brands and maintain website performance.
• Improve the customer checkout journey experience.

Product Management

• Monitor product price and inventory accuracy daily.
• Ensure inventory uploads align with SAP accuracy.

Project Management

• Automate real-time updates on Shopify.
• Introduce new payment methods and create brand accounts across digital platforms.
• Establish partnerships with affiliates and introduce new customer service options such as chat and order tracking.
• Successfully launch mobile app on iOS and Android platforms.

eCommerce Operations

• Collaborate with Process and Compliance team to update SOPs reflecting new processes.
• Ensure SOPs are current and effective.

Reporting

• Generate and circulate week-to-date, month-to-date, and year-to-date brand performance reports to Brand Managers.
• Implement feedback received based on performance reports responsibly.

Required Skills To Be Successful:

• Proficiency in using Shopify backend for operations management.
• Strong analytical skills with experience in Google Analytics and Shopify analytics for tracking performance.
• Excellent communication skills for liaising with cross-functional teams and external partners.
• Ability to strategize and execute ROI-focused digital marketing campaigns across SEO, SEM, social media, and email.

What Qualifies You For The Role:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 3-5 years of experience in digital marketing, particularly with Shopify platforms.
• Proven track record in managing eCommerce operations and website optimization.
• Technical expertise in product catalog management, order processing, theme customization, app integrations, and customer support channels.

About Al-Futtaim Retail

Al-Futtaim Retail has established itself as one of the leaders in Retail across the Middle East, Africa & Asia over the past 30 years. We have developed partnerships with some of the biggest and most respected Brands in the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of the largest Global partners of Marks and Spencer’s in both regions with over 75 stores offering both fashion & food options.
 
Most recently we have been responsible for bringing brands to the Middle East for the first time with the exciting launches of Watsons and B&Q and we aim to continue to be agile and adaptive to our markets with new launches and further development. For this to be possible we aim to recruit the best talent from all backgrounds who will continue to challenge and develop our diverse workforce which includes over 100 nationalities across 12 countries. Join us today and make a difference…