Content Creator | Al Futtaim Automotive | BYD

Job Requisition ID: 176053 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the Role:

BYD is not just an automaker, it is a global technology company leading electric mobility, battery innovation, and sustainable transport solutions. Guided by our mission “Technological Innovations for a Better Life”, BYD is shaping a zero-emission future worldwide.

As part of Al-Futtaim Automotive, you will be at the forefront of this transformation in the UAE, inspiring customers and turning digital leads into loyal buyers. This role is about more than selling cars, it’s about building trust, delivering experiences, and representing a brand that is redefining mobility.

The Content Creator is responsible for producing engaging, high quality content that supports the brands social media and content plans across key social platforms. The role focuses on hands on content creation to support always-on and campaign activity. 

The role creates a variety of content formats, including short form videos, photography, copy, and basic motion/graphics, aligned with brand guidelines and platform best practices. It supports event and activation coverage, including on ground content capture and low-fi photography for social and internal use. Working closely with the Social Media & Content Manager, the Content Creator supports content calendars, campaign rollouts, and daily publishing needs. The role also coordinates with agencies and external partners to support content production, adapts content for different platforms, and assists with performance reviews by optimizing content based on engagement and audience insights. 

What You Will Do: Produce high-quality, platform-ready content (video, photography, copy) to support always-on and campaign social activity.

Support agency-led content production by capturing complementary assets and ensuring briefs are executed correctly.

Deliver timely event and activation coverage, including on-ground content capture and low-fi photography for social and internal use.

Adapt, edit, and optimize both in-house and support agency-produced content for platform-specific performance.

Coordinate with agencies and internal teams to ensure smooth content handovers and publishing readiness.

Apply performance insights and feedback to continuously improve content quality and effectiveness.

Required Skills and Experience: Bachelor’s degree in Communications, Media, Marketing, Digital Media, or related field. Certifications in Content Creation, social media, or Video Production are a plus. 

2-3 years of experience in content creation for digital and social platforms, ideally within automotive, tech & luxury. 
Hands-on experience creating short-form video, photography, and copy for social media. 
Experience supporting event and activation coverage, including on-ground content capture and low-fi photography for social and internal use. 
Experience working with agencies or external production partners, supporting briefs, feedback, and asset coordination. 

The Hiring Process:

We believe in keeping things transparent and fair. Here’s what you can expect:

Application – Submit your CV online through our portal.

Talent Acquisition Interview – Discuss your experience, achievements, and career fit.

Line Manager Interview – Learn more about the job and align the expectations

Offer – If selected, we’ll make it official and start your journey with BYD

About Al-Futtaim Automotive
A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.
Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM.
We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences. 
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment.
What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.