Campaign Planning Manager | Al-Futtaim Automotive - BYD | KSA | Riyadh

OVERVIEW OF THE ROLE

The Campaign Planning Manager owns the end-to-end design, execution, and commercial performance of tactical sales and marketing campaigns across Al-Futtaim Automotive's brand portfolio in the Kingdom. Sitting at the intersection of Product, Pricing, Sales Operations, and Marketing, the role converts market intelligence and stock realities into campaigns that protect margin, accelerate stock turn, and strengthen competitive positioning in a highly contested KSA automotive market.

This is a commercially accountable role with direct visibility to Brand General Managers and Senior Leadership. Success is measured in volume delivery, profitability, ROI per campaign, and the quality of decision-making support provided to the business.

WHAT YOU WILL DO

Campaign Strategy & Execution

• Build and deliver the quarterly tactical campaign calendar aligned to volume, profit, market share, and stock-aging objectives.
• Design both proactive (lifecycle, seasonal, model-launch) and reactive (competitor-led, demand-shift) campaigns.
• Translate stock position, model mix, and aging inventory into campaign mechanics that protect gross margin.
• Partner with Brand General Managers to secure alignment on offer structure, target segments, and execution timelines.
• Govern campaign briefs from concept to retail activation across showroom, digital, and CRM channels.

Commercial & Market Analysis

• Monitor competitor pricing, offers, finance promotions, and trade-in programs across the KSA market on a rolling basis.
• Build data-driven campaign business cases with clear assumptions on volume uplift, margin impact, and breakeven.
• Identify white-space opportunities in segments, customer profiles, and channels to drive incremental demand.
• Translate market intelligence into early-warning signals for Sales and Pricing leadership.

Performance & Optimization

• Track live campaign performance against committed KPIs: enquiries, conversion rate, units sold, revenue, gross profit, and ROI.
• Conduct mid-flight reviews and recommend rapid corrective actions on underperforming campaigns.
• Lead post-campaign reviews with clear lessons learned, ROI analysis, and recommendations for future cycles.
• Build and maintain a structured performance scorecard accessible to brand and commercial leadership.

Cross-Functional Collaboration

• Work hand-in-hand with Product & Pricing, Sales Operations, Marketing, Digital, and Aftersales to ensure consistency across the funnel.
• Align campaign messaging, finance offers, and trade-in programs across showroom, online, and CRM touchpoints.
• Coordinate with the Network and Retail Operations teams to ensure dealer readiness and execution discipline.

Stakeholder Management & Reporting

• Present campaign plans, performance dashboards, and corrective recommendations to senior leadership and OEM principals where required.
• Support monthly business reviews with sharp commercial commentary on campaign contribution.
• Manage OEM marketing fund utilization, claims, and reporting in line with principal guidelines.

REQUIRED SKILLS TO BE SUCCESSFUL

• Strong commercial and analytical mindset with the ability to link campaign mechanics to P&L outcomes.
• Deep understanding of automotive retail dynamics — pricing, promotions, finance offers, and stock management.
• Proven ability to manage senior stakeholders, including Brand GMs, OEM partners, and Sales leadership.
• Comfortable handling large data sets and converting them into clear, actionable insights.
• Sharp commercial storytelling and executive-level presentation ability.
• Strong project management discipline — ability to run multiple parallel campaigns without slippage.
• High ownership, decisiveness, and bias for action in a fast-moving market.

WHAT QUALIFIES YOU FOR THE ROLE

• Bachelor's degree in Business, Marketing, Engineering, Economics, or a related discipline; MBA is an advantage.
• 8–10 years of experience in automotive marketing, campaign planning, product planning, or commercial roles.
• Prior experience with an OEM, national distributor, or large dealer group is strongly preferred.
• GCC market experience is mandatory; direct KSA market experience is a strong advantage.
• Hands-on experience with reporting and analytics tools (Excel advanced, Power BI, Tableau, or SAP/Oracle dashboards).
• Working knowledge of CRM, DMS, and digital marketing platforms in an automotive context.