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National_Mall Marketing Manager

Date: 23-Feb-2023

Location: Cairo, EG

Company: Al Futtaim Private Company LLC

Job Requisition ID: 143861 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role


Responsible for managing all aspects of the Cairo Festival City Mall brand, communications, and PR. The role includes marketing, advertising, and promotional activities for the mall property throughout the year. Takes steps to measure, enhance and enrich the mall customer experience through various goals and objectives.


What you will do


  • Manages the relationship with all creative agencies and ensures briefs are in line with the brand manifesto.
  • Ensures brand guidelines are implemented on all touchpoints.
  • Oversees all content and imagery with the creative agencies.
  • Processes management for website completion and delivery together with the Digital team.
  • Manages relationships with media agencies.
  • Develops and maintains media and tourism strategy together with the Head of Marketing.
  • Develops and maintains retailer engagement strategy.
  • Leads all mall campaigns and promotions from concept to execution.
  • Sets campaign KPIs, ensuring results meet objectives and justify the budget allocation.
  • Manages relationship with the PR agency and ensures press office and activations are implemented keeping in mind predefined objectives.
  • Manages crisis communication process across different channels and in line with escalation processes.
  • Leads the development and implementation of a CSR strategy for the mall together with the PR agency.  
  • Conducts research to identify customer insights, media best practices, spend analysis, and market trends together with partners and relevant media and PR agencies.
  • Works with Senior Marketing Manager on annual budgets related to the brand, communications, and PR while simultaneously managing monthly spending.


Required Skills to be Successful


  • Strong Communication Skills
  • Negotiations Skills
  • Presentations Skills


About the Team

The Mall Marketing team is a group of, highly motivated, collaborative, and fun, accounting professionals across CFC, looking to add
a Manager to the department, reporting to the Marketing Head.


What equips you for the role


  • Bachelor's Degree in Marketing, Business Administration, Management, or any related field.
  • 7 - 10 years of solid experience in marketing in malls, agencies, or retail.
  • Marketing diploma and/or post-grad studies are an asset.
  • Exposure to events, festivals, agencies' management, and events management.
  • Proficient use of Microsoft Applications is a must.
  • Exposure to ERP is an asset.

About Al-Futtaim Group Real Estate
The real estate development and operations arm of Al-Futtaim, Al-Futtaim Group Real Estate is responsible for a multi-billion-dollar portfolio across MENA. With high-quality residential, business, retail, tourism, educational and healthcare developments, the master developer caters to the diverse needs of cities and communities in the region. From origination, conception, development, sales, procurement and construction of mega-projects and the leasing, operation and management of these projects after completion, Al-Futtaim Group Real Estate (AFGRE) has been developing and managing owned landbanks, unlocking the economic potential of the region and contributing to future development for more than 40 years. 
Our focus is to enable and invest in meaningful relationships to make our properties the best places to live and work, build additional products and services and enable partnerships to create true value to our customers throughout their entire experience with us.
AFGRE is responsible for master planning of all projects in its portfolio, including two large scale mixed use destinations: Dubai Festival City and Cairo Festival City.

About Al-Futtaim Malls 
Al-Futtaim Malls provides development and asset management expertise, specializing in building retail-led super regional malls in prime locations across MENA and beyond. With a proven track record of creating both sustainable revenue growth and value enhancement for tenants, Al-Futtaim Malls delivers exceptional experiences and exciting shopping environments for customers. 

Part of the Al-Futtaim Group, Al-Futtaim Malls leadership team brings more than 30 years of experience and a deep understanding and knowledge of the retail sector, both from a shopper’s point of view but as curators of space or landlords to other brands. The company has a directly managed portfolio including over 9 million sqft of retail space across four malls in the MENA region and two under development. Malls under the Al-Futtaim Malls portfolio include Dubai Festival City Mall and Festival Plaza in the UAE, Cairo Festival City Mall in Egypt, Doha Festival City in Qatar and Zenata Mall, Morocco.

Leveraging on the expertise of its parent company, Al-Futtaim Malls established PLEX Management Services offering a full array of services including asset management and development, leasing, and brand experience expertise to shopping mall landlords and retail organizations globally. Implementing global best practice and deploying Al-Futtaim Mall’s deep understanding of mall management and retail dynamics, PLEX promises to deliver continuous growth and long-term value for its partners.

For more information on Al-Futtaim Malls, please visit

About Al-Futtaim Engineering & Technologies
Al-Futtaim Engineering & Technologies offers customers complete engineering and systems integration solutions. 
The Engineering arm operates in the UAE, Qatar, Saudi Arabia and Egypt providing a wide variety of products and services from air conditioning, scaffolding and access solutions, elevators and escalators, control and life safety, facilities management, building products, MEP, Energy Management, Technology Infrastructure and Digital Transformation. 
The Technologies division provides complete business solutions to large, medium and small customers that include, contact centre solutions, business applications, business intelligence, data management, advanced analytics amongst others. The IT infrastructure portfolio comprises IP telephony, ELV systems, networking solutions, professional audio-visual solutions and managed services. 
These solutions are further complemented by services that include project management, installation, testing, commissioning and after-sales maintenance contracts.