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National _ Marketing Manager - CFC Mall

Date: 28-Dec-2021

Location: Cairo, EG

Company: Al Futtaim Private Company LLC

Job Requisition ID: 112709 

No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives. Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get? The chance to push the limits every single day.


As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.


Come join us to live well, work better, and be the best.

Job Responsibilities:


  • Manages the relationship with all creative agencies and ensuring briefs are in line with the Brand manifesto.
  • Ensures brand guidelines are implemented on all touchpoints.
  • Oversees all content and imagery with creative agency.
  • Processes management for website completion and delivery together with Digital Manager.
  • Manages relationship with media agency.
  • Develops and maintains media and tourism strategy together with the Head of Marketing.
  • Develops and maintains retailer engagement strategy.
  • Leads all mall campaigns and promotions from concept to execution.
  • Sets campaign KPIs, ensuring results meeting objectives and justifies budget allocation.
  • Manages relationship with PR agency and ensures press office and activations are implemented keeping in mind predefined objectives.
  • Manages crisis communication process across different channels and in line with escalation processes.
  • Leads the development and implementation of a CSR strategy for the mall together with PR agency.  
  • Conducts research to identify customer insights, media best practices, spend analysis and market trends together with partners and relevant media and PR agencies..
  • Works with Senior Marketing Manager on annual budgets related to brand, communications and PR while simultaneously managing monthly spend.


Job Qualifications:


  • Bachelor's Degree in Marketing, Business Administration, Management, or any related field.
  • 8-10 years of solid experience in marketing in malls, agencies, or retail.
  • Marketing diploma and/or post-grad studies are an asset.
  • Exposure to events, festivals, agencies' management, events' management.
  • Proficient use of Microsoft Applications and ERP.


We’re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.


Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.


As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.