Digital Marketing Manager I Real Estate I Marketing

Job Requisition ID: 179889 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

• The Digital Marketing Manager is responsible for planning and executing a comprehensive digital marketing strategy that raises brand awareness and drives sales for the Al-Futtaim Group Real Estate & CFC brands. Reporting to the Head Of Marketing, the manager will lead the digital performance management, overseeing digital channels and social media optimization. The role requires aligning strategies with the regional team and handling coordination with digital agencies, ensuring a strong digital presence and technological innovation in the real estate sector.

Strategy Development and Management

• Responsible for planning, developing, implementing & managing the digital marketing strategy that promotes our brand awareness & generates sales.
• Prepare & manage the digital marketing budget.
• Build the digital marketing road map.
• Achieve the set digital marketing plan while aligning with annual marketing objectives.
• Best use of budget; cost vs benefit value.

Performance and Optimization

• Oversee & promote the company's digital platform/channels & social media accounts.
• Ensure brands are fully optimized & managed properly (SEO/SEM).
• Monitor & evaluate competition digital work.
• Increase in the number of followers on all our social media pages.
• Deliver regular reports on the real estate industry digital marketing activities.
• Increase in visitation, time on site and delivery of best practice agreed in digital plan.

Coordination and Agency Management

• Align with the regional digital marketing team to ensure brand consistency.
• Comply with the regional branding strategy.
• In charge of digital agencies tenders procedures when needed.
• Coordinate digital work with digital agencies.
• Perform digital media buying when needed.
• Ensure efficiency of agency campaign outcomes and savings on media buying.

Team Development and Communication

• Manage & develop the digital marketing executive.
• Assist marketing team on technical related requirements from the media agency.
• Development of the marketing executive technically.
• Maintain smooth daily line of communication with digital agencies.

Performance Measurement and Technological Advancement

• Measure ROIs & set KPIs for digital campaigns.
• Evaluate effectiveness of plans with ROI and delivery of KPI metrics.
• Stay up-to-date with digital technology developments & real estate digital marketing & industry updates.
• Introduce new technologies to our plan if & when seen needed.

• Strong digital marketing experience and strategy development.
• Proficiency in media buying and SEO/SEM optimization.
• Excellent interpersonal and negotiation skills.
• Ability to manage and develop a digital marketing team.

• Bachelor's degree in Commerce, Arts, or a marketing-related major.
• Minimum 5-7 years of experience in digital marketing.
• Proficiency in MS Office and Mac.
• Experience with media buying and digital marketing tools.
• Skills in Adobe Photoshop and Illustrator are a plus.

About Al-Futtaim Group Real Estate
The real estate development and operations arm of Al-Futtaim, Al-Futtaim Group Real Estate is responsible for a multi-billion-dollar portfolio across MENA. With high-quality residential, business, retail, tourism, educational and healthcare developments, the master developer caters to the diverse needs of cities and communities in the region. From origination, conception, development, sales, procurement and construction of mega-projects and the leasing, operation and management of these projects after completion, Al-Futtaim Group Real Estate (AFGRE) has been developing and managing owned landbanks, unlocking the economic potential of the region and contributing to future development for more than 40 years. 
Our focus is to enable and invest in meaningful relationships to make our properties the best places to live and work, build additional products and services and enable partnerships to create true value to our customers throughout their entire experience with us.
AFGRE is responsible for master planning of all projects in its portfolio, including two large scale mixed use destinations: Dubai Festival City and Cairo Festival City.