Assistant Manager - Digital Marketing I Real Estate I Marketing

Job Requisition ID: 179890 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

• The Assistant Manager Digital Marketing is crucial supporting digital marketing operations for Cairo Festival City and Cairo Festival City Mall. The role emphasizes the oversight of agency deliverables, alignment with regional strategies, and ensuring brand compliance with global standards. Success in this position requires effective coordination of social media and digital campaigns, comprehensive performance reporting, and the seamless integration of communication across digital platforms. The position demands proactive management and collaboration across teams to uphold brand integrity and strategic objectives.

Social Media & Digital Campaign Coordination

• Translate marketing briefs into strategic direction for agencies handling social media and digital media buying.
• Oversee the implementation of social media content plans, campaigns, and performance KPIs through external agencies.
• Review and approve creative assets, post copy, and campaign plans to ensure alignment with brand voice and objectives.
• Ensure consistent messaging across all social and digital channels.

Agency & Vendor Management

• Act as the primary liaison with digital and social media agencies, ensuring clarity of briefs, adherence to timelines, and quality of output.
• Track agency deliverables and escalate gaps in performance or output when needed.
• Maintain clear documentation and reporting of agency performance against KPIs.

Collaboration with Regional Digital Team

• Work closely with Al-Futtaim's Regional Digital Marketing Team to ensure local plans align with regional brand strategy.
• Share market insights, campaign results, and local learnings to support cross-market consistency and knowledge exchange.
• Ensure digital activities in Egypt uphold regional digital standards and global brand guidelines.

Performance Analysis & Reporting

• Collect, consolidate, and analyze weekly/monthly/quarterly performance data on digital campaigns and social media.
• Generate insights and recommendations for optimization.
• Present regular updates to internal stakeholders on campaign outcomes and digital health metrics.

Integrated Digital Communications

• Coordinate with internal teams to align digital messaging across Email Direct Marketing (EDMs), website and app content, CRM and retargeting tools.
• Ensure consistency across all digital consumer touchpoints in line with 360° marketing campaigns.

• Excellent project coordination, multitasking, and stakeholder management skills.
• Strong understanding of brand positioning and ability to ensure brand guideline compliance.
• Analytical thinker with the ability to translate data into insights and actions.
• Team player with a collaborative mindset and a proactive approach to problem-solving.

• Bachelor's degree in Marketing, Digital Media, Communication, or related field.
• 5+ years of experience in digital marketing focusing on social media, agency management, and campaign coordination.
• Prior experience in real estate, retail, or lifestyle brands is highly preferred.
• Experience working with or managing external creative/media agencies.
• Familiarity with performance and analytics tools such as Google Analytics, Meta Business Suite, and social media dashboards.
• Proficiency in English and Arabic (spoken and written).

About Al-Futtaim Group Real Estate
The real estate development and operations arm of Al-Futtaim, Al-Futtaim Group Real Estate is responsible for a multi-billion-dollar portfolio across MENA. With high-quality residential, business, retail, tourism, educational and healthcare developments, the master developer caters to the diverse needs of cities and communities in the region. From origination, conception, development, sales, procurement and construction of mega-projects and the leasing, operation and management of these projects after completion, Al-Futtaim Group Real Estate (AFGRE) has been developing and managing owned landbanks, unlocking the economic potential of the region and contributing to future development for more than 40 years. 
Our focus is to enable and invest in meaningful relationships to make our properties the best places to live and work, build additional products and services and enable partnerships to create true value to our customers throughout their entire experience with us.
AFGRE is responsible for master planning of all projects in its portfolio, including two large scale mixed use destinations: Dubai Festival City and Cairo Festival City.