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Assistant Digital Marketing Manager (Mall) | AFGRE | Cairo

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Date: 14-May-2019

Location: Cairo, EG

Company: Al Futtaim Private Company LLC

Job Requisition ID: [[36642]] 

No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives. Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get? The chance to push the limits every single day.


As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, Robinsons, and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.


Come join us to live well, work better, and be the best.

Job Title:                          Assistant Digital Marketing Manager

Reports to:                      Head of Marketing 

Department:                   CFC Mall Management

Location:                          Cairo Festival City, Cairo, Egypt



Reporting to the Head of Marketing, you will assist to deliver Cairo Festival City Mall’s marketing strategy across the full digital portfolio including website, social media, paid media, in mall digital projects, CRM, WIFI and future digital innovations.



Social Media

  • Social Media content and community management.
  • Leverage our Social Media Tool – “Sprinklr” in order to:
    • Promote efficient customer care strategy to improve customer experiences for things like events, shopping, retailers, and experiences.
    • Know our customers better, by creating listening frameworks during monthly campaigns, events, etc. that highlights popular conversation, trends, sentiment and influencer detections occurring during special events.
    • Build more value for our retailers through social media exposure and tracking performance of the content. Be able to provide data and make business decisions around what content is working, which retailer, media type, social channel, etc. attracts more engagement, and how the overall experiences of the mall matters for the retailers.
    • Save time through Report automation across the teams.

Digital Media

  • Work together with our Media Agency to manage Pay-per-click campaigns, Display, and Paid Social Media plans including budgeting, execution, reporting and optimization.
  • Facilitate banner development and assist marketing team on any technical related requirements from the media agency.
  • Ensure that all reports from our Agencies comes on time and proper analysis are done. Apply learnings to the next campaign if applicable.

Website and app

  • Maintain and update the CFCM’s website to ensure that all content is fresh, relevant and engaging.
  • Ensure that all pages are properly tagged in terms of descriptions and keywords in order to attain content visibility on both internal and external search engines.
  • Contribute to the continuous development roadmap of the website. Suggest potential features/functions that can further enhance both user experience and website traffic.
  • Monthly website analytics reporting.
  • Loyalty Program via Mob App.

Content Strategy

  • Develop and rollout an annual content strategy for CFCM’s digital platforms such as:
    • Website
    • Wayfinding
    • WIFI
    • CRM
    • Gift Card
  • Measure effectiveness of content. Ability to update and rollout if needed.


  • In-depth monthly analysis and monthly presentations on performance and KPIs on all Digital Platforms including WIFI.
  • Analyze all data coming from CFCM’s data touch points and work together with the Regional Digital manager and the CRM team to perform data segmentation.


  • Deploy customer email/SMS campaigns and newsletter using our SAP Hybris platform ensuring all tracking codes are applied correctly to facilitate accurate performance monitoring.
  • Making sure the customer database is correctly segmented for targeted marketing activities.
  • Liaise with the WIFI and analytics solution providers for any issues that may come up on a day to day basis.

Digital Wayfinding

  • Liaise with the wayfinding solution provider for any issues that may come up on a day to day basis.
  • Manage CFCM’s wayfinding backend system. Ensure that our content is up-to-date on a daily basis.


  • Support in the implementation of DFCM’s SEO strategy.
  • Attend monthly SEO goal meetings and ensure that all action points are implemented on both Paid Media and Social Media.

Regional Projects/Others

  • Be part of all regional digital projects and contribute to the overall success of all planned deliverables.
  • Be part of the Festival Plaza launch. Make sure that the initial digital channels are in place.



  • Preparation and ownership of digital budget.
  • Project Management
  • Operating within agreed budget- Minimising costs and optimising ROI
  • Negotiation with suppliers
  • Identification of suitable technology partnership and opportunities
  • Liaise with external parties and getting the necessary leverage/ exposure for the company
  • Retailer interaction, meetings, and presentations
  • Preparation of debrief documents
  • Preparation of digital presentations

    Minimum Qualifications and Knowledge:
  • Proven experience in digital marketing and social media in an agency or consumer branding environment
  • Strong understanding the digital landscape and how it can be used to support and develop Doha Festival City
  • Broader digital marketing skills encompassing keyword generation, Pay-Per-Click marketing and banner advertising
  • Hands on SEO Experience within a Digitally focused role
  • Strong analytical skills, numerical skills and a good knowledge of Excel
  • Knowledge in content management systems such as IBM WebSphere, WordPress, CodeIgniter and Drupal
  • A technologist. Ability to technically asses any potential digital or technology driven projects
  • Ability to read and understand data and being be able to generate insights out of it.
  • A good working knowledge of web analytics, Photoshop/Illustrator and HTML/CSS


Behavioural Competencies:

  • Team Player
  • Planning and organising is a must, with detail orientation
  • Experience in stakeholder management
  • The flexibility to change and adapt to the rapid speed of the industry
  • Self-motivator. Someone who is eager to become specialists in their particular niche. 
  • Someone who has curiosity to conceive of and trial new ideas and the ability to analyse their success
  • Can-do approach
  • Strong communicator (English as first language, Arabic an advantage)


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Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.


As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.