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Ass. Manager Marketing Promotion - Cairo Festival city Mall

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Date: 08-Aug-2019

Location: Cairo, EG

Company: Al Futtaim Private Company LLC

Job Requisition ID: 37034

No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives. Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get? The chance to push the limits every single day.


As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, Robinsons, and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.


Come join us to live well, work better, and be the best.

About the Position

Role Purpose

Responsible for identifying and successfully managing events related projects such as exhibitions, grand openings; CSR events; retailer events, stage events, 3rd party events in CFCM and sponsorships with the objective of maximizing exposure and providing a suitable platform for related advertising and promotion for Cairo Festival City Mall


Key Accountabilities

Events Budget:

Create and prepare events budget, plan and coordinate the activities to coincide with important milestones of the project; the development program; and major festivals and events organized under the umbrella of the government. Present the budget to GM Marketing for approval, and subsequent to approval, administer it with the objective of utilizing the resources in the most effective manner.

Creative Events Approach:

  • Continuously identify new and creative event ideas in line with key marketing objectives for the mall/as per marketing plan.
  • Identify key sponsors (in tandem with speciality leasing department), suppliers, research entertainment opportunities, and carry out cost benefit analysis to weigh the potential opportunity in terms of the cost involved, and the return on investment, as well as achievement of business objective, for presentation.

Event and sponsorships Management:

  • Responsible for the preparation, implementation, delivery and management of events team (made up internal staff, consultants and external contractors) for scheduled public and corporate events, optimizing PR exposure and related advertising and promotion opportunity during that period.
  • Responsible for generating sponsorships for events and promotions.

Multi-Media Production/Video Productions:

Together with the marketing communications manager work on producing top quality video productions for events/corp events to be used at exhibitions, internally, on Youtube and for award submissions

Contacts/Suppliers/3rd Parties:

Represent the company as the key liaison with outside parties in order to yield maximum exposure and leverage for the company in such forums. Gather and maintain good external contacts with suppliers, government bodies and involved companies in order to source the best opportunities for Al-Futtaim Group Real Estate.

Recruitment and Training:

Participate in hiring and training short and long term staff on events policies/procedures (i.e. DED permits/contracts) for exhibitions, events and installations so that they may best represent Al-Futtaim Group Real Estate and project a professional image and level of knowledge about the project.

Retailer Coordination:

Together with the GM marketing and Marketing administrator work on a retailer database to facilitate fast and effective retailer communication on an on-going basis. Approach retailers for participation in events/campaign

Retailer Meetings/Annual General Meetings/Category Meetings

Together with GM Marketing work on monthly retailer meetings for update key stakeholders/anchor retailers on events in CFCM to get a better return on retailer participation in /around the city.


Align CFCM with 2 to 3 key charities in-line with the positioning of the mall and ensure that all partners are aligned with CSR focus in order to achieve a holistic approach when it comes to CSR in the ‘City’


About You

Minimum Qualifications and Knowledge:

  • Diploma in Marketing/ Events with 5 – 7 years in a well-established events management company, Mall or retailer in Europe or UAE (with good knowledge of the local marketing in terms of events/festivals/ded/dtcm/suppliers/agencies and companies engaged in events management)
  • Events experience
  • Retailer experience (optional)


Behavioural Competencies :

  • Team Player
  • Planning and organising is a must, with detail orientation
  • Creative person
  • Passionate about  events/promotions/marketing
  • Can-do approach
  • Strong communicator (English as first language)

We’re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.


Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.


As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.