Assistant Marketing Manager - DFC Mall | Real Estate | Asset Management

Job Requisition ID: 179884 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the Role:

The Assistant Marketing Manager role is instrumental in executing the Marketing Strategy of the mall. The Assistant Marketing Manager will be responsible for execution of the entire marketing mix across Digital, PR, Brand, Events, Retailer Support and revenue driven activations. Within this role you will be an excellent communicator, being able to speak, read and write in Arabic. Your ability to forge relationships with Agency Partners, Strategy Partners (both Government and Private), Retailers and the wider Asset Team departments will be your strength. You will host the ability to work across multiple projects at a given time and meet demands of the retail environment.

• Work with and support Al Futtaim Group retail and brands
• Maintaining Relationship: 3rd Parties/Agencies / Suppliers/Government Entities
• Handle event enquiries and ensure BTL/ATL exposure is provided by team
• Apply for of government permits
• Preparation and ownership of event reports and administrative tasks are in compliance with audit

What you will do: 

BRAND

• Website Content
• Ability to upload and manage content
• Collect and update retailer content for all digital platforms.

COMMUNICATIONS

• Retailers
  Lead marketing relationship with all tenants.
  Conduct annual marketing campaigns and events with tenants and manage regular communications via newsletters
• Campaigns/Promotions
  Project management of campaigns assigned from concept to execution. 
  Support Events Manager for on ground activities during all annual campaigns. 
  Campaign evaluation and reporting on a timely basis.

PR

• Manage retailer related announcements and messages with PR agency.
  Social Media
• Managing content for digital platforms provided by tenants together with Digital Manager.
• Manage social channels and social media initiatives and execute to high standard

FINANCE
Invoicing

• Ensuring all projects completed are billed accurately and on time to be processed by Marketing Administrator.

Budgets

• Managing campaign budgets and identifying savings where applicable.

Policies & Procedures

• Assist in preparing of specialty leasing forms where related to marketing events.

RESEARCH

• Conduct monthly competitor reviews on campaigns, services and global best practices.

GOVERNMENT PARTNERSHIPS

• Coordinate various campaigns through the year in collaboration with the government entities. 

Required skills to be successful: 

Behavioral Competencies:

• Team Player ‘Work as one team’
• Takes ownership, shows accountability
• Task orientated, process driven, takes initiative
• Strong communicator 

What Equips you for the role: 

Minimum Qualifications and Knowledge:

• Degree or diploma in Marketing
• 3-4 years of marketing experience within malls, retail or agency
• Mall Marketing or retailer marketing experience (preferred)
• Good knowledge of local marketing in terms of events/festivals/ded/dtcm/suppliers/agencies and suppliers
• Arabic Langiage

About Al-Futtaim Malls 
Al-Futtaim Malls provides development and asset management expertise, specializing in building retail-led super regional malls in prime locations across MENA and beyond. With a proven track record of creating both sustainable revenue growth and value enhancement for tenants, Al-Futtaim Malls delivers exceptional experiences and exciting shopping environments for customers. 

Part of the Al-Futtaim Group, Al-Futtaim Malls leadership team brings more than 30 years of experience and a deep understanding and knowledge of the retail sector, both from a shopper’s point of view but as curators of space or landlords to other brands. The company has a directly managed portfolio including over 9 million sqft of retail space across four malls in the MENA region and two under development. Malls under the Al-Futtaim Malls portfolio include Dubai Festival City Mall and Festival Plaza in the UAE, Cairo Festival City Mall in Egypt, Doha Festival City in Qatar and Zenata Mall, Morocco.

Leveraging on the expertise of its parent company, Al-Futtaim Malls established PLEX Management Services offering a full array of services including asset management and development, leasing, and brand experience expertise to shopping mall landlords and retail organizations globally. Implementing global best practice and deploying Al-Futtaim Mall’s deep understanding of mall management and retail dynamics, PLEX promises to deliver continuous growth and long-term value for its partners.

For more information on Al-Futtaim Malls, please visit https://www.al-futtaimmalls.com/