AF25916 - SEO Executive | eCommerce | Retail | Dubai

Department: E-Commerce
Country: United Arab Emirates
Location: Dubai | UAE
Closing Date: 21-Mar-2017

Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates.

Al-Futtaim employs in excess of 44,000 people, operates through more than 200 companies and represents more than 225 international brands across industries as diverse as retail and wholesale trading, distribution, real estate development, leisure and hospitality, insurance and financial services. The group has significantly expanded its business operations in recent years through a strategic acquisition plan and has entered a number of new territories, increasing its footprint beyond the GCC and Greater Middle East to encompass Africa, South East and North Asia, Australasia, East Africa and Europe.

Entrepreneurship and rigorous customer focus has enabled Al-Futtaim to grow its business by responding to the changing needs of the customers and societies in which it operates. Al-Futtaim is committed to offering customers an unrivalled choice of the world’s best brands with exceptional standards of customer service and after sales support.

Structured into four operational divisions; automotive, financial services, real estate and retail, Al-Futtaim maintains a decentralised approach, giving individual businesses flexibility and versatility to maintain a competitive stance. This benefits employees, providing a clearly defined work culture where individuals are empowered with authority and responsibility for their work.

The success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sector.


The foundation of Al-Futtaim’s retail network was established in the early 1990s with the launch of the internationally renowned and popular IKEA, Marks & Spencer, Toys R Us and ACE franchises in the UAE.

Representing some of the world’s most popular international brands, Al-Futtaim’s retail network extends throughout the UAE, GCC and North Africa and has a significant presence in Singapore and Malaysia following the acquisition of The Robinson Group in 2008.

In 2012, Al-Futtaim acquired a shareholding in Royal Sporting House, which is active in distribution, direct retail stores and shop-in-shops. The Singapore-based fashion, sports and lifestyle retail giant has 600 stores and many additional points of sale are spread around the world with over 399 in South East Asia, over 74 in the Middle East and over 126 in the South Pacific region.

  • 837 stores in 18 countries
  • Occupies 5.6 million sq. ft. of retail space
  • 13,000 employees
  • Serves 30 million customers each year
About the Position:

The Search Engine Optimization (SEO) Executive supports the management of all SEO activities such as onsite optimisation, content strategy, link building and keyword strategy to increase rankings on all major search networks for the various brand websites within the eCommerce business.

 The main focus of the role is to assist the Search Engine Optimization (SEO) Specialist to analyse, review and implement changes to the websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.

 In addition the JH will work with the content team to develop original content that includes keywords to increase traffic to our sites whilst also analysing the websites regularly for improvements. A good knowledge of keyword research and SEO copywriting is essential to assist in the liaison between various departments and brands.


About You:

Minimum Qualifications and Knowledge:

  • Bachelor's degree, or equivalent certification in Marketing, Retail Management, Advertising or related field
  • Good experience in SEO
  • Good knowledge of Online Marketing and Campaign management/Analytics tools (e.g., Coremetrics, Google Analytics, NetInsight, Omniture, WebTrends)
  • Up-to-date with the latest trends and best practices in SEO


Work Experience required  - The successful candidate will possess:


  • 2+ years in Digital Marketing with at least 12 months in SEO (in a support role) preferably in a multi-channel or pure-play environment
  • Good experience of keyword and conversion analysis, landing page analysis, keyword analysis
  • Experience in driving incremental traffic through implementing SEO best practises


Skills - The successful candidate will possess the following skills and abilities:


  • First and foremost, a great cultural fit with Al-Futtaim
  • Be a good team player, capable of working with various teams and departments to achieve both business and personal objectives.
  • Strong analytical and numerical skills – someone who quickly grasps the key drivers of the various retail sectors (e.g. Fast fashion, DIY, Electricals, Furniture, Toys)
  • Able to work at pace to get things done as soon as possible.
  • E-tail and retail experience are both important
  • Exceptional people and motivational skills
  • Resilient and driven, with the desire to succeed
  • Passionate about their work with a can-do attitude
  • Strong eye for operational excellence and detail
  • A high level of customer focus and the ability to understand customers’ needs
  • A team player capable of working cross-functionally in a collaborative manner
  • Results-orientated, with the ability to drive and deliver the implementation of new ideas
  • The ability to design and implement process without losing entrepreneurial spirit
  • Strong decision-making abilities combined with flexibility
  • Ambition, while grounded in reality

Excellent communication skills.

Note: you will be required to attach the following: 1. Resume/CV
Al-Futtaim offers highly engaging and supportive work environments in a culture that values, recognises and rewards quality performance.