AF25567 - General Manager - Entertainment | Dubai Festival City | Al Futtaim Group Real Estate | Dubai, UAE

Department: Dubai Festival City
Country: United Arab Emirates
Location: Dubai | UAE
Closing Date: 09-Feb-2017

Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates.

Al-Futtaim employs in excess of 44,000 people, operates through more than 200 companies and represents more than 225 international brands across industries as diverse as retail and wholesale trading, distribution, real estate development, leisure and hospitality, insurance and financial services. The group has significantly expanded its business operations in recent years through a strategic acquisition plan and has entered a number of new territories, increasing its footprint beyond the GCC and Greater Middle East to encompass Africa, South East and North Asia, Australasia, East Africa and Europe.

Entrepreneurship and rigorous customer focus has enabled Al-Futtaim to grow its business by responding to the changing needs of the customers and societies in which it operates. Al-Futtaim is committed to offering customers an unrivalled choice of the world’s best brands with exceptional standards of customer service and after sales support.

Structured into four operational divisions; automotive, financial services, real estate and retail, Al-Futtaim maintains a decentralised approach, giving individual businesses flexibility and versatility to maintain a competitive stance. This benefits employees, providing a clearly defined work culture where individuals are empowered with authority and responsibility for their work.

The success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sector.

Real Estate

Al-Futtaim Group Real Estate (AFGRE) is responsible for the development and operations of Al-Futtaim’s real estate businesses across the Middle East and North Africa which includes:

Dubai Festival City, a 520 hectare waterfront mixed use community, opened in 2005.

Cairo Festival City, a 290 hectare mixed use development, opened in December 2013.

Doha Festival City, comprising 433,847 sq m (land) + 250,000 sq m (GLA) opened in April 2017, IKEA opened in March 2013.

DFC City Management

Dubai Festival City is a 1300 acre, premier waterfront urban community that has been designed to capture the ground breaking 21st Century spirit of Dubai. It offers a rich and vibrant living experience that interconnects the finest, easily accessible:

  • Shopping - Festival Centre
  • Dining - largest F&B offering in Dubai
  • Entertainment &Leisure
  • Residential Community - Villas, apartments &duplexes
  • Schools - Two international schools
  • Hospitality - InterContinental and Crowne Plaza Hotels
  • Commercial Offices
  • Automotive
  • Infrastructure
  • 24/7 City Management

An established creekside mixed use destination, developed by Al-Futtaim Group Real Estate (AFGRE), Dubai Festival City offers an unrivalled community lifestyle with modern luxury, comfort and convenience. Dubai Festival City is formed by three distinctive districts; Marsa Al Khor, Festival Centre and Al Badia which are connected by an impressive 30 kilometre internal road network and a wide creekside promenade.

Distinctive residential communities will provide homes to over 50,000 residents living in 20,000 apartments, townhouses and villas. All residential areas are available for sale and lease for individuals and wealth funds. For more information, click here. In addition, 50,000 office personnel will work daily at Dubai Festival City. For more information on office leasing available at Dubai Festival City, click here

With easy access via the 13 lane Business Bay Crossing, Airport Tunnel and the 12 lane Garhoud Bridge, and situated only two kilometres from Dubai International Airport, Dubai Festival City’s unique waterfront setting will deliver vibrancy and a sense of place to Dubai’s landscape.

About the Position:

Dubai is one of the rarest few places in the world which believes in investing lavishly on larger than life entertainment/shows. The culture is very inclined to building world class structures/experiences to thrill a global audience.

Dubai Festival City is one such project and our water based attraction has made it to the Guinness World Records as well.

Al Futtaim Group Real Estate (AFGRE) would like to bring a dynamic General Manager – Attraction on board who will be responsible for the management of world class water based attraction with full P & L responsibility including content creation, operational management, brand activation, sponsorship and merchandising.  He/she will act as the senior link between AFGRE Executive Management & the Vendor, responsible for contract management. 

The successful candidate will work closely with the vendor in constantly devising new and innovative shows to evoke the senses and produce world class spectaculars while looking towards “what is next” by challenging existing thinking and implementing a strategy which will maximize the potential of the Dubai Festival City Mall brand to facilitate YOY growth of retail.  He /she will be responsible to deliver an excellent customer experience and position ourselves as one of the market leaders in entertainment.

As the custodian of the Attractions, the role will oversee the management of the attraction activities; content creation, lead the operational management team, execution of shows, duty management, brand activation, sponsorship and merchandising.   

This role will have a direct reporting to the General Manager – Dubai Festival City Mall and will have a team of two direct reportees.

Further details on our Dubai property can be viewed on and our current water based attraction can be viewed on YouTube as well.



About You:

We are looking for a University graduate in Commerce or Business Administration with relevant studies with demonstrable experience in the entertainment & attractions field. Someone with particular experience in a water based entertainment/attraction show would be a great fit. 

The person should have experience in event staging management experience in world leading locations, external commercial client event negotiation and marketing skills in turnkey delivery from initial concept through to completed outcome.

Note: you will be required to attach the following: 1. Resume/CV
Al-Futtaim offers highly engaging and supportive work environments in a culture that values, recognises and rewards quality performance.