AF25517 - Expansion Interior Design Manager | IKEA - Regional Office | Dubai

Department: IKEA
Country: United Arab Emirates
Location: Dubai | UAE
Closing Date: 12-May-2017

Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates.

Al-Futtaim employs in excess of 44,000 people, operates through more than 200 companies and represents more than 225 international brands across industries as diverse as retail and wholesale trading, distribution, real estate development, leisure and hospitality, insurance and financial services. The group has significantly expanded its business operations in recent years through a strategic acquisition plan and has entered a number of new territories, increasing its footprint beyond the GCC and Greater Middle East to encompass Africa, South East and North Asia, Australasia, East Africa and Europe.

Entrepreneurship and rigorous customer focus has enabled Al-Futtaim to grow its business by responding to the changing needs of the customers and societies in which it operates. Al-Futtaim is committed to offering customers an unrivalled choice of the world’s best brands with exceptional standards of customer service and after sales support.

Structured into four operational divisions; automotive, financial services, real estate and retail, Al-Futtaim maintains a decentralised approach, giving individual businesses flexibility and versatility to maintain a competitive stance. This benefits employees, providing a clearly defined work culture where individuals are empowered with authority and responsibility for their work.

The success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sector.


The foundation of Al-Futtaim’s retail network was established in the early 1990s with the launch of the internationally renowned and popular IKEA, Marks & Spencer, Toys R Us and ACE franchises in the UAE.

Representing some of the world’s most popular international brands, Al-Futtaim’s retail network extends throughout the UAE, GCC and North Africa and has a significant presence in Singapore and Malaysia following the acquisition of The Robinson Group in 2008.

In 2012, Al-Futtaim acquired a shareholding in Royal Sporting House, which is active in distribution, direct retail stores and shop-in-shops. The Singapore-based fashion, sports and lifestyle retail giant has 600 stores and many additional points of sale are spread around the world with over 399 in South East Asia, over 74 in the Middle East and over 126 in the South Pacific region.

  • 837 stores in 18 countries
  • Occupies 5.6 million sq. ft. of retail space
  • 13,000 employees
  • Serves 30 million customers each year


IKEA is the world's largest home furnishings store, founded in Sweden over 60 years ago. Our operations around the world are constantly increasing with new stores and markets added to the success story.

At IKEA not only our furniture is down to earth, straightforward and inspiring, but so is our work ethics. Despite being the leading home furnishing retail franchisee across the world, we at IKEA still give you the room to grow! At IKEA "creating a better everyday life for the many" isn't only our vision, it's our way of life!

Job Purpose:

You will contribute to positioning the IKEA store as the “Leader in life at home” in our market in order to maximize sales and long-term profitability.

You will do this by securing the effective implementation of global solutions using your knowledge of people’s life at home and consumer buying behavior in your market and your home furnishing competence to adapt these to meet our national needs.

Your main responsibilities are:

  •  To ensure we visualize the uniqueness of the IKEA product range within room settings, homes, vignettes, compacts, sales support areas and co-worker areas, shopping centers and other IKEA units to distance us from the competition.
  • Optimizing the use of the IKEA store layout and store media by developing and implementing range presentation solutions that strengthen the connection between the IKEA offer and the every life of people.
  • Securing a deep knowledge of all store media and clarifying the main purpose of each media.
  • Reflecting the IKEA brand identity and creating visual impact in all commercial, sales support and co-worker areas.
  • To work with the Service Office (SO) Communication & Interior Design (Com &In) colleagues, expansion colleagues and other functions to secure the alignment of our stores with global and national priorities within the assigned areas of responsibility.
  • To lead and inspire the Interior Design planner’s team to develop and implement store layout as a commercial tool, range presentation and store communication.


About the Job:


  • Actively support the Com & In manager expansion in implementing the country business plan and the country Com & In BP plan to support the optimisation of sales and our long-term growth in our new to build stores.
  • Support the stores to ensure the uniqueness of the IKEA Brand identity in range presentation and store communication in order to distance us from the competition. Taking ownership for how we are working with interior design in my country.
  • Using range presentation solutions are relevant to the many peoples life at home in my national market and that it accurately reflects demographics, living conditions and out visitors needs and wants.
  • Securing that our solutions reflect a wide variety style expressions and functions to meet individual tastes and stimulate our visitors to change their home furnishings more often, using IKEA style groups and IKEA living situations.
  • Develop the store layout and support the stores to ensure it is used to create optimal visual impact, a good overview and supports our commercial priorities.
  • Working with SO Com & In colleagues, SO establishment team, Sales leaders, In-store Logistics and other SO functions to agree on our national priorities. Together developing solutions that present and communicate the IKEA product range in a way that reflects its width and depth and strengthens our low-price profile on all levels and reflects our local market needs.
  • To working closely with the Country Com & In interior design specialist, country marketing department colleagues and other SO colleagues to ensure the country commercial calendar messages are communicated in a clear, consistent and inspiring way, supporting commercial priorities and reflecting seasonality. 


  • Work with the interior design planners to develop and implement the store layout to meet and exceed visitor's expectations on the IKEA shopping and buying experience, strengthen the uniqueness of the IKEA product range, graphic identity and tone of voice.
  • Demonstrate a deep knowledge and understanding of people’s needs and wants, their living situations and living conditions and consumer buying behaviour in my national market and I am inquisitive to find out more.
  • Analyse the IKEA Customer Satisfaction survey (ICSS) , IKEA Brand Capital and other visitor feedback and use these insights to work with the store Com & In teams to improve the experience of our visitors and convert them into satisfied customers.
  • Working with the establishment graphic communication leader, Establishment visual merchandiser manager to ensure consistency in how we communicate throughout our new stores.
  • Supporting the new stores to ensure the implementation of store communication using the layout to create optimal visual impact, a good overview and support our commercial priorities.
  • Work with good time management skills.


  • Sharing good ideas and coaching interior design manager’s new stores and your interior design planners to improve their competence.
  • Support and coach interior design managers of new stores and interior design planners team to secure that layouts , range presentations solutions is prioritized, placed correctly, consistent and understandable, clear and uncluttered with the customer in focus.
  • Ability to coach and educate SO Com & In colleagues, other functions and our store interior design managers on how to work with manuals, global directions and tools within my area of responsibility.
  • Lead, inspire and challenge the interior design planners in your team to constantly increase their knowledge of people’s life at home, consumer behavior and develop their interior design skills.



Minimum Qualifications and Knowledge:

  • Has thorough knowledge of the role and responsibilities of the Communication & Interior Design department.
  • Has a passion for interior design, home furnishings and design.

Minimum Experience:

  • Ideally knowledge of the IKEA Concept.                                  

Job-Specific Skills:

  • Understands customer buying behaviour and buying decisions.
  • Knows the competition on the local market.
  • Has experience in incorporating the commercial calendar into the Communication & Interior Design action plan
  • Has thorough knowledge of the role and responsibilities of a store  Interior design manager.
  • Good time management skills and flexibility
Note: you will be required to attach the following: 1. Resume/CV
2. Passport-size photograph
3. Portfolio
Al-Futtaim offers highly engaging and supportive work environments in a culture that values, recognises and rewards quality performance.