AF25226 - Regional Digital Marketing Manager | Dubai Festival City | Al Futtaim Group Real Estate | Dubai, UAE

Department: Dubai Festival City
Country: United Arab Emirates
Location: Dubai | UAE
Closing Date: 16-Dec-2016
Al-Futtaim

Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates.

Al-Futtaim employs in excess of 44,000 people, operates through more than 200 companies and represents more than 225 international brands across industries as diverse as retail and wholesale trading, distribution, real estate development, leisure and hospitality, insurance and financial services. The group has significantly expanded its business operations in recent years through a strategic acquisition plan and has entered a number of new territories, increasing its footprint beyond the GCC and Greater Middle East to encompass Africa, South East and North Asia, Australasia, East Africa and Europe.

Entrepreneurship and rigorous customer focus has enabled Al-Futtaim to grow its business by responding to the changing needs of the customers and societies in which it operates. Al-Futtaim is committed to offering customers an unrivalled choice of the world’s best brands with exceptional standards of customer service and after sales support.

Structured into four operational divisions; automotive, financial services, real estate and retail, Al-Futtaim maintains a decentralised approach, giving individual businesses flexibility and versatility to maintain a competitive stance. This benefits employees, providing a clearly defined work culture where individuals are empowered with authority and responsibility for their work.

The success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sector.

Real Estate

Al-Futtaim Group Real Estate (AFGRE) is responsible for the development and operations of Al-Futtaim’s real estate businesses across the Middle East and North Africa which includes:

Dubai Festival City, a 520 hectare waterfront mixed use community, opened in 2005.

Cairo Festival City, a 290 hectare mixed use development, opened in DeceMDer 2013. .

Doha Festival City, comprising 433,847 sq m (land) + 250,000 sq m (GLA), IKEA opened in March 2013.

Under Development:

  • Al Diriyah Festival City, Riyadh, Saudi Arabia: 260,000 sq m
  • Muscat Festival City, Oman: 100,000 sq m
  • Casablanca Festival City, Morocco: 120,000 sq m

DFC City Management

Dubai Festival City is a 1300 acre, premier waterfront urban community that has been designed to capture the ground breaking 21st Century spirit of Dubai. It offers a rich and vibrant living experience that interconnects the finest, easily accessible:

  • Shopping - Festival Centre
  • Dining - largest F&B offering in Dubai
  • Entertainment &Leisure
  • Residential Community - Villas, apartments &duplexes
  • Schools - Two international schools
  • Hospitality - InterContinental and Crowne Plaza Hotels
  • Commercial Offices
  • Automotive
  • Infrastructure
  • 24/7 City Management

An established creekside mixed use destination, developed by Al-Futtaim Group Real Estate (AFGRE), Dubai Festival City offers an unrivalled community lifestyle with modern luxury, comfort and convenience. Dubai Festival City is formed by three distinctive districts; Marsa Al Khor, Festival Centre and Al Badia which are connected by an impressive 30 kilometre internal road network and a wide creekside promenade.

Distinctive residential communities will provide homes to over 50,000 residents living in 20,000 apartments, townhouses and villas. All residential areas are available for sale and lease for individuals and wealth funds. For more information, click here. In addition, 50,000 office personnel will work daily at Dubai Festival City. For more information on office leasing available at Dubai Festival City, click here

With easy access via the 13 lane Business Bay Crossing, Airport Tunnel and the 12 lane Garhoud Bridge, and situated only two kilometres from Dubai International Airport, Dubai Festival City’s unique waterfront setting will deliver vibrancy and a sense of place to Dubai’s landscape.

About the Position:

This role will be responsible for creating Festival City’s regional digital strategy whilst working closely with the regions to ensure consistent and effective use of both paid and owned digital channels. This will involve overall digital presence, social media, digital media, search engine optimisation, website (acting as main point of contact for all website technical requirements, and solving though online research, or by liaising with the Group’s IT support team); creating and experimenting with new strategies to increase audience and improve visibility on digital channels; leading/managing any technology related projects such as beacon implementation, mall wifi, wayfinding, digital raffle forms, wearable technology, etc. and overall CRM/email Marketing and data.

The role will basically involve preparation, ownership and administration of digital budget; project management; optimising ROI; negotiation with suppliers; identification of suitable technology partnership and opportunities; liaising with external parties and getting the necessary leverage/ exposure for the company; retailer interaction etc.

This role will report to the Regional General Manager-Retail Marketing and will be based out of the mall management offices at Dubai Festival City.

 

About You:

We are looking for someone with 5-8 years of digital marketing experience at a senior/management level working with a well known regional mall or in the retail industry.

A Degree in marketing or any relevant discipline with additional related post studies would be an advantage.

Someone with GCC experience will be ideal.

 

Note: you will be required to attach the following: 1. Resume/CV
 
Al-Futtaim offers highly engaging and supportive work environments in a culture that values, recognises and rewards quality performance.